888.484.5586 Connect with illumine8
    888.484.5586 Connect with illumine8

      i8 Blog

      Creative, marketing, and development resources at your fingertips.

        Posts by

        Stephany Russell

        Featured_Image
        Cochran & Mann Anniversary Campaign Wins Platinum In The Hermes Creative Awards
        Featured_Image
        Increase customer retention with these five RevOps strategies
        Featured_Image
        The tale of the boiling frog
        Featured_Image
        How digital automation saves real estate investment firm employees hundreds of hours per year
        Featured_Image
        How to embrace digital transformation with the five stages of learning
        Featured_Image
        The only marketing metric that matters
        Featured_Image
        Kenwood Management’s website wins two marketing awards
        Featured_Image
        When should you walk away from a customer?
        Featured_Image
        Illumine8 Founder & CEO named among Frederick Top 50 Under 40
        Featured_Image
        The RevOps Revolution: A manifesto for creating a cycle of value
        Featured_Image
        Illumine8 wins two gold 2021 MarCom Awards
        Featured_Image
        Revenue Operations isn’t new, but you need it
        Featured_Image
        2021 Business Holiday Gift Guide
        Featured_Image
        How to grow your business by marketing with a beginner’s mindset
        Featured_Image
        Your sales enablement flight plan for growing revenue
        Featured_Image
        How CEOs make time to create that “unexpected leap forward”
        Featured_Image
        Why strategies won't save your business. But frameworks will.
        Featured_Image
        Summer slow-down? What the trends tell us about the August slump
        Featured_Image
        Six transformative books for every business leader
        Featured_Image
        Five steps to a better sales strategy
        Featured_Image
        Why new technology implementations are a game of poker
        Featured_Image
        How to fail perfectly in business
        Featured_Image
        What basketball can teach you about employee retention
        Featured_Image
        Changes to third-party cookie use on Google and what it means for your Google ads
        Featured_Image
        How family businesses can build sales automation
        Featured_Image
        Why your business doesn’t have competitors
        Featured_Image
        Race to RevOps
        Featured_Image
        The fluidity of business
        Featured_Image
        Revolutionary trends that will define 2021 for generations
        Featured_Image
        How to survive a pandemic and other tripwires in 2021
        Featured_Image
        Introduction To Digital Transformation
        Featured_Image
        Death to discounts
        Featured_Image
        Bridging the gap between passion and profit in your business
        Featured_Image
        Coaching business performance in the next normal
        Featured_Image
        Embracing uncertainty
        Featured_Image
        Leveraging failure to grow a business
        Featured_Image
        Creating growth within your team
        Featured_Image
        How your family-owned businesses can grow its social media following
        Featured_Image
        Building creative thinking in the workplace
        Featured_Image
        Illumine8 wins gold Communicator Award for website design
        Featured_Image
        Illumine8 wins two silver Communicator Awards
        Featured_Image
        Company milestones: Branding longevity with anniversary logo design
        Featured_Image
        Building the 100-year company
        Featured_Image
        Stripping your business to prepare for the new normal
        Featured_Image
        How to develop a sound segmentation, targeting and positioning model
        Featured_Image
        How to strategically pivot your business during challenging times
        Featured_Image
        How to build your target audience to improve marketing segmentation
        Featured_Image
        Adapting to generational change
        Featured_Image
        Improving customer experience by executing internal marketing strategy
        Featured_Image
        Internal marketing tips to increase employee retention, productivity
        Featured_Image
        Illumine8 recognized for coveted Summit Emerging Media Award
        Featured_Image
        Talent attraction and retention key to Illumine8's continued success
        Featured_Image
        2020 family business trends
        Featured_Image
        Illumine8 wins silver W³ award for web design
        Featured_Image
        Illumine8 wins platinum award for print media in global competition
        Featured_Image
        Illumine8 earns two international digital media awards
        Featured_Image
        Spotting a fake
        Featured_Image
        Growth strategies for family businesses
        Featured_Image
        Illumine8 presented silver Davey Award for Lion & Dove logo design
        Featured_Image
        Embracing AI in small businesses
        Featured_Image
        How customer service differs from the customer experience
        Featured_Image
        Illumine8 completes coveted Goldman Sachs 10,000 Small Businesses program
        Featured_Image
        Customers must remain at the heart of your branding strategy
        Featured_Image
        Top ten 2020 digital transformation trends
        Featured_Image
        Five key characteristics of generational family businesses
        Featured_Image
        How customer churn impacts your bottom line over the long term
        Featured_Image
        Shareholder vs. society: Defining your business’s changing role
        Featured_Image
        How to leverage content marketing storytelling for family businesses
        Featured_Image
        Customer satisfaction KPIs you need to implement now
        Featured_Image
        Starting your day right for success
        Featured_Image
        How high performing businesses leverage internal marketing
        Featured_Image
        Profitable negative reviews? Womply survey proves surprising correlation
        Featured_Image
        Digital transformation success driven by culture not tech
        Featured_Image
        A decade’s journey from employee to entrepreneur and why 90% of founders never look back
        Featured_Image
        Brand New Illumine8
        Featured_Image
        Mid-Year Review Critical to Sustainable Business Success
        Featured_Image
        California’s Consumer Privacy Act Brings GDPR-Like Privacy Regulations to the U.S.
        Featured_Image
        Illumine8 Wins Two 2019 dotCOMM Website Awards
        Featured_Image
        Illumine8 Team Wins Two 2019 Summit Creative Awards
        Featured_Image
        How increased data breach concerns have led to the death of cookie tracking
        Featured_Image
        DMN Names Illumine8 CMO, Christina May, a 2019 40UNDER40 Winner
        Featured_Image
        What to know about anxious customers and their effect on customer service
        Featured_Image
        How to create and execute an effective business strategy
        Featured_Image
        3 key differences between outbound and inbound sales
        Featured_Image
        4 sales strategies better than cold calling
        Featured_Image
        Illumine8 wins multiple international marketing awards
        Featured_Image
        How to build a sales pipeline
        Featured_Image
        How to build your first sales team
        Featured_Image
        5 ways to improve your sales closing rates
        Featured_Image
        How to create a lead scoring model for your business
        Featured_Image
        When generating more leads is not the answer
        Featured_Image
        Business development trends for 2019
        Featured_Image
        5 signs you need a sales enablement program
        Featured_Image
        Marketing’s role in surveillance economics
        Featured_Image
        Signs you need to hire a sales enablement consultant
        Featured_Image
        How sales enablement improves your bottom line
        Featured_Image
        When you love your business to death
        Featured_Image
        Five B2B marketing trends to watch in 2019 and beyond
        Featured_Image
        How to justify investment in internal marketing to key influencers
        Featured_Image
        Why internal marketing should matter to your business
        Featured_Image
        How to optimize your sales process
        Featured_Image
        Sales enablement best practices
        Featured_Image
        How to put your net promoter score (NPS) into action
        Featured_Image
        Why internal marketing is important and how to get started
        Featured_Image
        The content king is dead
        Featured_Image
        What's the difference between customer service and experience?
        Featured_Image
        4 critical customer experience key performance indicators
        Featured_Image
        4 key components of a strong customer experience strategy
        Featured_Image
        How to win the customer experience and fortify your brand
        Featured_Image
        Illumine8 Wins Two Gold MarCom Awards
        Featured_Image
        Does your business need to be on Yelp?
        Featured_Image
        Are you leasing your website?
        Featured_Image
        Illumine8 wins silver Davey Award
        Featured_Image
        How to create your first formal marketing budget
        Featured_Image
        What businesses need to know about impending Google+ shutdown
        Featured_Image
        What's the 80/20 rule and how can it help your business?
        Featured_Image
        Why customer service bots should be considered by all businesses
        Featured_Image
        What is OKR? A brief history.
        Featured_Image
        Accounting terms glossary, A To G
        Featured_Image
        How to prepare your data for a new CRM
        Featured_Image
        4 marketing tips for "boring" businesses
        Featured_Image
        High timber prices continue to have significant impact on construction industry
        Featured_Image
        The best content marketing tools ever
        Featured_Image
        The five best logos in downtown Frederick
        Featured_Image
        5 grammar rules you should never break in content marketing
        Featured_Image
        Marketing tips for Property Managers: how to leverage amenities
        Featured_Image
        5 super-easy social media strategies for metal shops and fabricators
        Featured_Image
        Illumine8 wins two dotComm awards
        Featured_Image
        3 reasons established IT companies could be in trouble
        Featured_Image
        Why renewable energy marketing should move beyond green
        Featured_Image
        E-commerce continues emergence as game changer for manufacturers
        Featured_Image
        3 lessons contractors can learn from dirty jobs
        Featured_Image
        5 reasons your remodeling website needs a remodel
        Featured_Image
        How contractor website redesigns can increase business
        Featured_Image
        Illumine8 Wins Bronze Summit Creative Award
        Featured_Image
        How secret shopping can help customer service performance
        Featured_Image
        What is a customer effort score or CES?
        Featured_Image
        The 3 biggest red flags when considering a website redesign
        Featured_Image
        What is a net promoter score?
        Featured_Image
        What is the new HubSpot Service Hub?
        Featured_Image
        The rise of the email course
        Featured_Image
        Top 5 new digital customer service trends
        Featured_Image
        The 6 best beer can designs in the Mid-Atlantic
        Featured_Image
        Improve your design in 5 minutes with these 5 tips
        Featured_Image
        Tips for great customer service in the digital age
        Featured_Image
        PR communication strategies to turn NIMBYs into promoters
        Featured_Image
        5 things we learned at HubSpot Partner Day you must know
        Featured_Image
        Illumine8 wins communicator award of distinction
        Featured_Image
        How to create a business Facebook page
        Featured_Image
        10 social media accounts every marketer should follow
        Featured_Image
        Illumine8 wins gold Hermes creative award
        Featured_Image
        Monday marketing Q&A: Video marketing
        Featured_Image
        Start making Facebook videos today with these 3 apps
        Featured_Image
        4 tips for tracking real estate marketing ROI
        Featured_Image
        YouTube SEO demystified: How to get more views on your videos
        Featured_Image
        5 ways to leverage National Remodelers Month
        Featured_Image
        How to improve your online reviews in 7 days
        Featured_Image
        How to get your press releases published in seconds
        Featured_Image
        What is integrated public relations?
        Featured_Image
        Monday Marketing Q&A: Social media's role in public relations
        Featured_Image
        Is HubSpot worth it?
        Featured_Image
        5 tips for evaluating a HubSpot Agency Partner
        Featured_Image
        Marketing Monday Q&A: Font advice for graphic design
        Featured_Image
        Monday Marketing Q&A: Business growing pains as an entrepreneur
        Featured_Image
        Kelly Jacobson's Illumine8 marketing internship story
        Featured_Image
        5 lessons learned after 5 years in business
        Featured_Image
        6 marketing planning tips for contractors
        Featured_Image
        Font Madness: Championship
        Featured_Image
        Marketing ideas for roofers: 4 sways to win more business
        Featured_Image
        Font Madness: Final Four
        Featured_Image
        How the 2018 steel tariffs will disrupt construction industries
        Featured_Image
        Marketing Monday Q&A: Real estate edition
        Featured_Image
        Font Madness: Elite Eight
        Featured_Image
        Font Madness: Sweet Sixteen
        Featured_Image
        What is account-based marketing or ABM?
        Featured_Image
        Font Madness: Second Round (Handwriting & Decorative Regions)
        Featured_Image
        5 key website KPIs to track with Google Analytics
        Featured_Image
        Font Madness: Second Round (Sans-Serif & Serif Regions)
        Featured_Image
        Font Madness: First Round (Decorative Region)
        Featured_Image
        Font Madness: First Round (Handwriting Region)
        Featured_Image
        Font Madness: First Round (Serif Region)
        Featured_Image
        5 sales KPIs you should start tracking right now
        Featured_Image
        Font Madness: First Round (Sans-Serif Region)
        Featured_Image
        Content marketing 101
        Featured_Image
        What are KPIs?
        Featured_Image
        What is sales enablement?
        Featured_Image
        Making sense of inbound marketing KPIs: Key metrics to watch
        Featured_Image
        Illumine8 After Hours: Super Bowl commercial winners & losers
        Featured_Image
        Marketing Monday Q&A: Google Chrome update
        Featured_Image
        What millennial home buyers want in new construction homes
        Featured_Image
        Natural disasters fuel opportunity for contractor marketing
        Featured_Image
        Marketing Monday Q&A: All about landing pages
        Featured_Image
        What is demand generation?
        Featured_Image
        With remodeling spending on the rise is your construction firm ready?
        Featured_Image
        Illumine8 After Hours: Best Super Bowl commercials
        Featured_Image
        What's the difference between personas and market segmentation?
        Featured_Image
        5 key trends for the homebuilding industry in 2018
        Featured_Image
        What are personas?
        Featured_Image
        What is inbound marketing?
        Featured_Image
        llumine8 After Hours: Best cameras for marketers
        Featured_Image
        Photo editing cheat sheet for inbound marketers
        Featured_Image
        IBS and KBIS recap: Trends to watch in the building industry
        Featured_Image
        Illumine8 After Hours recap: Predictions for 2018
        Featured_Image
        4 tips for taking effective marketing photos
        Featured_Image
        Illumine8 After Hours recap: The best (and worst) of 2017
        Featured_Image
        Quick guide to managing your brand's social media reputation
        Featured_Image
        2018 Pantone Color of the Year: Ultra Violet
        Featured_Image
        Marketing Monday Q&A: Email Marketing
        Featured_Image
        Illumine8 After Hours Recap: Client gifts edition
        Featured_Image
        Marketing Monday Q&A: Website design solutions
        Featured_Image
        Happy Thanksgiving!
        Featured_Image
        Illumine8 After Hours Recap: Macy's Thanksgiving Parade Edition
        Featured_Image
        Marketing Monday Q&A: Productivity Edition
        Featured_Image
        Illumine8 After Hours Recap: On location, McClintock Distilling
        Featured_Image
        Marketing Monday Q&A: Marketing insights and holiday campaign ideas
        Featured_Image
        Marketing Monday Q&A: Entrepreneurs and brand mascots
        Featured_Image
        Illumine8 After Hours Recap: Alexa vs. Google vs. Siri
        Featured_Image
        Marketing Monday Q&A: Social media special
        Featured_Image
        INBOUND 2017: What’s new at HubSpot?
        Featured_Image
        How to create 108 content ideas in under an hour
        Featured_Image
        Illumine8 After Hours Recap: Great American Beer Festival
        Featured_Image
        Marketing Monday Q&A with Illumine8's CEO, Christina May
        Featured_Image
        3 things Illumine8 learned at INBOUND
        Featured_Image
        Illumine8 After Hours Recap: iPhone X Edition
        Featured_Image
        HubSpot INBOUND conference 2017 preview
        Featured_Image
        Illumine8 After Hours recap: Pantone color or nail polish color?
        Featured_Image
        How hiring liberal arts majors in the digital age can benefit business
        Featured_Image
        Vote Illumine8 for Frederick News Post's Best of the Best, 2017
        Featured_Image
        The 9 greatest license plate designs that don't exist (yet)
        Featured_Image