i8 Blog

Creative, marketing, and development resources at your fingertips.

Posts by

Stephany Russell

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Email newsletters - a must for home service professionals
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Segmentation, targeting, & positioning for your home services business
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CRM implementation: A game-changer for manufacturers
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3 Differences Between Outbound & Inbound Marketing for Distributors
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Digital Transformation: Boost construction profits by hiring the best and giving them the best tools
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How to Boost Your Real Estate Industry Success on Social Media
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Boost Your Manufacturing Website's SEO with Google Analytics
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How to Make Your Construction Contracting Company Stand Out Online
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Building Success: Find Internal Team Alignment at IBS 2024
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Instagram Hacks for Successful Home Builder Social Media
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The Power of Typography: Real Estate Website Copy Tips, part two
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Elevate Your Real Estate Website Copy with Typography
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Boosting Construction Business Profits: 7 Must Know RevOps Strategies
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Scale Your Home Building Business with RevOps Dashboards
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Internal branding tips to increase employee retention, productivity
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Inbound marketing and integrated public relations for real estate
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Transform your built environment marketing strategy with AI
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Grow Your Business by Marketing With a Beginner’s Mindset | i8 Blog
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Customer retention strategies for the anxious home services client
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The Innovative Housing Showcase - our take on positioning & strategies
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Four marketing strategy ideas for roofers to win more business
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Customer retention strategy, referrals, & reviews for contractors
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4 customer experience key performance indicators for distributors
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6 content creation tips for Real Estate teams website copy
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Manufactured homes disrupt building industry with revenue operations
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7 fonts to avoid to maximize your real estate website optimization
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Revenue Operations on Display at the International Builders' Show
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2023 color of the year & its influence on construction marketing
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4 Trends to Watch For at the '23 International Builders Show | i8 Blog
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How churn impacts customer retention & sales pipeline of manufactures
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Make a Marketing Budget for Your Construction Company | i8 Blog
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4 Questions When Building a Marketing Strategy | i8 Blog
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2022 Company Branded Gift Guide
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How to Create Buyer Personas For Today’s Built Environment | i8 Blog
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Workforce and affordable housing is the challenge – is manufactured housing the answer?
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Four methods of brand engagement you should be doing monthly
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How Data Accuracy Costs You $1.8 Trillion A Year | i8 Blog
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Eight building industry disruptors to watch and react to
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How to Survive Economic Headwinds - Blog | Illumine8
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Get RevOps ready with these six must-read books
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Apply within: Feeling the labor shortage squeeze? Leverage your RevOps principles to attract candidates
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Cochran & Mann website receives Award of Excellence in the 2022 Communicator Awards
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Why good is the enemy of great in your sales CRM system
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Why internal marketing should matter to your manufacturing business
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Tech Stack Audit: An Exercise For Bloated Software Systems | i8 Blog
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How to automate B2B sales with your website using RevOps
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Cochran & Mann Anniversary Campaign Wins Platinum - Blog | Illumine8
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Increase Customer Retention With These 5 RevOps Strategies | i8 Blog
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The tale of the boiling frog
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Digital Automation Saves Real Estate Firm - Blog | Illumine8
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How to embrace digital transformation with the five stages of learning
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The Only Revenue Reporting You Need in the Built Environment | i8 Blog
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Kenwood Management’s website wins two marketing awards
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When Should You Walk Away From A Customer? | i8 Blog
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Illumine8 Founder & CEO named among Frederick Top 50 Under 40
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The RevOps Revolution: Manifesto for creating a cycle of value | i8 Blog
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Illumine8 wins two gold 2021 MarCom Awards
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RevOps Isn’t New, But You Need It | i8 Blog - Thought Leadership
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2021 Business Holiday Gift Guide | i8 Blog
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How to grow your business by marketing with a beginner’s mindset
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Your Sales Enablement Flight Plan for Growing Revenue | i8 Blog
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How CEOs make time to create that “unexpected leap forward”
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Why Strategies Won't Save Your Business, But Frameworks Will | i8 Blog
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Summer slow-down? What the trends tell us about the August slump
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Six transformative books for every business leader | i8 Blog
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Five Steps to a Better Sales Strategy | i8 Blog
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Why New Technology Implementations Are A Game of Poker | i8 Blog
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How to fail perfectly in business | i8 Blog
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What Basketball Can Teach You About Employee Retention | i8 Blog
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Changes to Third-Party Cookie Use on Google - Blog | Illumine8
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How family businesses can build sales automation
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Why Your Business Doesn’t Have Competitors | i8 Blog
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Race to RevOps | i8 Blog - Thought Leadership
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The Fluidity of Business | i8 Blog - Thought Leadership
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Revolutionary Trends That Will Define 2021 for Generations | i8 Blog
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How to Survive a Pandemic and Other Tripwires in 2021 | i8 Blog
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Digital transformation & back office automation for distributors
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Death To Discounts | i8 Blog - Thought Leadership
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Bridging The Gap Between Passion and Profit in Your Business | i8 Blog
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Coaching Business Performance in the Next Normal | i8 Blog
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Embracing Uncertainty | i8 Blog - Thought Leadership
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Leveraging Failure to Grow a Business | i8 Blog - Thought Leadership
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Creating growth within your team
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How your family-owned businesses can grow its social media following
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Building creative thinking in the workplace
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Illumine8 wins gold Communicator Award for website design
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Illumine8 wins two silver Communicator Awards
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Celebrate your construction company's anniversary with branding
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Building The 100-Year Company | i8 Blog - Thought Leadership
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Stripping Your Business to Prepare For The New Normal | i8 Blog
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Strategically Pivot Your Business During Challenging Times | i8 Blog
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How to build your target audience to improve marketing segmentation
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Adapting to Generational Change | i8 Blog - Thought Leadership
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Improving customer experience by executing internal marketing strategy
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Illumine8 recognized for coveted Summit Emerging Media Award
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Talent attraction and retention key to Illumine8's continued success
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2020 Family Business Trends | i8 Blog - Thought Leadership
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Illumine8 wins silver W³ award for web design
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Illumine8 wins platinum award for print media in global competition
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Illumine8 earns two international digital media awards
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Spotting a Fake | i8 Blog - Thought Leadership
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Inbound marketing growth strategies for contractor family businesses
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Illumine8 presented silver Davey Award for Lion & Dove logo design
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Embracing AI in small businesses
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How customer service differs from the customer experience
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Illumine8 completes coveted Goldman Sachs 10,000 Small Businesses program
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Customers must remain at the heart of your branding strategy
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Top ten 2020 digital transformation trends | i8 Blog
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Five key characteristics of generational family businesses
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Shareholder vs. Society: Defining Business’s Changing Role | i8 Blog
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How to leverage content marketing storytelling for family businesses
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Customer satisfaction KPIs you need to implement now | i8 Blog
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Starting your day right for success
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How High Performing Businesses Leverage Internal Marketing | i8 Blog
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Profitable negative reviews? Womply survey proves correlation | i8 Blog
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Digital Transformation Success Driven by Culture Not Tech | i8 Blog
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A decade’s journey from employee to entrepreneur and why 90% of founders never look back
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Brand New Illumine8 | i8 Blog - Thought Leadership
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Mid-Year Review Critical to Sustainable Business Success
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California’s Consumer Privacy Act - Blog | Illumine8
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Illumine8 Wins Two 2019 dotCOMM Website Awards
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Illumine8 Team Wins Two 2019 Summit Creative Awards
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How increased data breach concerns have led to the death of cookie tracking
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DMN Names I8 CMO, Christina May, a 2019 40UNDER40 Winner | i8 Blog
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How to create and execute an effective business strategy
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4 sales strategies better than cold calling
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Illumine8 wins multiple international marketing awards
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How to build a sales pipeline
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How to build your first sales team | i8 Blog
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5 ways to improve your sales closing rates
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How to create a lead scoring model for your business
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When generating more leads is not the answer
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Business development trends for 2019
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5 signs you need a sales enablement program | i8 Blog
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Marketing’s role in surveillance economics | i8 Blog
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Signs you need to hire a sales enablement consultant
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How sales enablement improves your bottom line
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When you love your business to death | i8 Blog
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Five B2B marketing trends to watch in 2019 and beyond
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How to justify investment in internal marketing to key influencers
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How to optimize your sales process
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Sales enablement best practices
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How to put your net promoter score (NPS) into action
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Why internal marketing is important and how to get started
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The content king is dead
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What's the difference between customer service and experience?
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4 Key Components of a Strong Customer Experience Strategy | i8 Blog
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How to win the customer experience and fortify your brand
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Illumine8 Wins Two Gold MarCom Awards
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Does your business need to be on Yelp?
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Are you leasing your website? | i8 Blog
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Illumine8 wins silver Davey Award
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How to create your first formal marketing budget | i8 Blog
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What businesses need to know about impending Google+ shutdown
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What's the 80/20 rule and how can it help your business?
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Why customer service bots should be considered by all businesses
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What is OKR? A brief history.
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Accounting terms glossary, A To G
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How to prepare your data for a new CRM
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4 marketing tips for trades contractor businesses
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High timber prices continue to have significant impact on construction industry
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The best content marketing tools ever
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The five best logos in downtown Frederick
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5 grammar rules you should never break in content marketing
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Marketing tips for Property Managers: how to leverage amenities
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Social media strategy for window and door distributors
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Illumine8 wins two dotComm awards | i8 Blog
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3 Reasons Established IT Companies Could Be In Trouble | i8 Blog
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Why renewable energy marketing should move beyond green
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E-commerce continues emergence as game changer for manufacturers
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3 Lessons Contractors Can Learn From Dirty Jobs | i8 Blog
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5 reasons your remodeling website needs a remodel
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How contractor website redesigns can increase business
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Illumine8 Wins Bronze Summit Creative Award
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How secret shopping can help customer service performance
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What is a customer effort score or CES?
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The 3 biggest red flags when considering a website redesign
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What is a net promoter score?
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What is the new HubSpot Service Hub?
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The rise of the email course
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Top 5 new digital customer service trends
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Improve your design in 5 minutes with these 5 tips
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Tips for great customer service in the digital age
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PR communication strategies to turn NIMBYs into promoters
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5 things we learned at HubSpot Partner Day you must know
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Illumine8 wins communicator award of distinction
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10 social media accounts every marketer should follow | i8 Blog
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Illumine8 wins gold Hermes creative award
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Monday marketing Q&A: Video marketing
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Start making Facebook videos today with these 3 apps
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4 tips for tracking real estate marketing ROI
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YouTube SEO demystified: How to get more views on your videos
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5 ways to leverage National Remodelers Month
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How to improve your online reviews in 7 days
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How to get your press releases published in seconds
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Monday Marketing Q&A: Social media's role in public relations
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Is HubSpot worth it?
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5 tips for evaluating a HubSpot Agency Partner
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Marketing Monday Q&A: Font advice for graphic design | i8 Blog
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Monday Marketing Q&A: Business growing pains as an entrepreneur
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Kelly Jacobson's Illumine8 marketing internship story
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5 lessons learned after 5 years in business
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6 marketing planning tips for contractors
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How the 2018 Steel Tariffs Will Disrupt Construction Industries | i8 Blog
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Marketing Monday Q&A: Real estate edition
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What is account-based marketing or ABM?
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5 sales KPIs you should start tracking right now
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Content marketing 101
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What are KPIs Best Practices? | i8 Blog
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What is sales enablement?
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Making sense of inbound marketing KPIs: Key metrics to watch
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Illumine8 After Hours: Super Bowl commercial winners & losers
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Marketing Monday Q&A: Google Chrome update
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What millennial home buyers want in new construction homes
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Natural disasters fuel opportunity for contractor marketing
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Marketing Monday Q&A: All about landing pages
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What is demand generation?
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With remodeling spending on the rise is your construction firm ready?
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Illumine8 After Hours: Best Super Bowl commercials
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Personas & market segmentation for your building industry business
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5 key trends for the homebuilding industry in 2018
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What are personas?
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What is inbound marketing?
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llumine8 After Hours: Best cameras for marketers
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Photo editing cheat sheet for inbound marketers
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IBS and KBIS recap: Trends to watch in the building industry
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Illumine8 After Hours recap: Predictions for 2018
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4 tips for taking effective marketing photos