Inbound marketing is all about attracting, engaging, and delighting your audience. A well-rounded inbound strategy uses content marketing, blogs, social media, and search engine optimization in synch to deliver a consistent and engaging message. Illumine8’s content strategy is based on the best inbound marketing practices to maximize your content ROI.
Inbound marketing content
Develop your company's inbound marketing campaign to attract the right customers to your business. Illumine8's inbound marketing strategy is simple: we develop highly optimized and intellectually engaging content across multiple platforms that drive traffic to your brand. We then take this traffic and guide them through the sales cycle to help your business generate more highly qualified leads that convert into actual sales.
Inbound marketing growth strategies for contractor family businesses
Illumine8 offers blog and article creation for companies in the built environment that strategically maps to your company’s buyers to get them to take the next step to engage with sales. Blogging is one of the best ways to communicate with your brand’s audience while boosting your SEO ranking. Blogging can help with your website’s Search Engine Optimization, attract traffic, and convert leads into customers.
Blogging establishes a connection with your customers
We at Illumine8 have a saying: “you are not your target market.”
Especially in a B2B environment, blogs are more successful if they are tailored toward what your audience wants to hear. We use buyer personas as part of our content strategy to ensure your content relates to your customers. Buyer personas are semi-fictitious identities (based on research) of your ideal customers. Developing well-researched buyer personas can help you narrow your audience and learn how to write for them. With this information, we can more easily place ourselves in your audience’s shoes and write for them.
Four methods of brand engagement you should be doing monthly.
Your audience expects valuable, relevant content that addresses its wants, needs, and pain points. Illumine8 copy creation develops content with the customer and search engines in mind.
Optimizing your website copy without a website redesign
Your design and useability get much attention during the website development process. However, the website copy is critical to the success of your website. Website copy influences SEO and lead conversion rates. If your website is underperforming, you can improve overall SEO by reviewing your website copy for readability, keywords, and calls to action.
SEO 101: Keyword Optimization For Website Content
Your social media pages are an extension of your brand and can often be where your potential customers get their first impressions when researching which products or services to spend their money. This is why social media management and your online reputation are essential and should be valued and maintained with care, especially on social media. Illumine8 will help you manage your built environment company’s social channels with a strategy that builds audience and supports your business goals.
Choosing the right social platforms
Not all social media platforms are the same. They have different audience demographics and unique best practices for posting. Illumine8 can guide you to develop goals and a strategy for your social media efforts that makes sense for your business.
5 super-easy social media strategies for metal shops and fabricators
Illumine8’s expertise in content creation includes crafting a professional press release for your latest business announcement and distributing it through PR publishing services. This includes awards, staff promotions, groundbreaking and grand openings, company anniversaries, and project bid awards.
Local and industry recognition
So, you've got some exciting news to share.
You may have made a critical new hire that will empower your business. Or perhaps you've moved into a new office space. Or even better, you've won a new, game-changing bid.
6 best practices for press releases
Audio and podcast content channels give your audience another way to experience your brand. The audio format puts a voice to your company in this marketing field that is continuing to grow. Illumine8’s professional podcast studio can help you plan for your company’s new podcast, capture your voice in-person or remotely and polish the final product.
Add audio to your written content strategy
Get more mileage from your written content by adding an audio component that allows your readers to consume your thought leadership through their eyes instead of their eyes. Illumine8's content studio includes a professional recording studio for premium-sounding recordings.
Future proof your content and increase conversions
Captivate your customers with Illumine8’s Video Marketing Solutions through drone or traditional video formats. Let us tell your built environment company’s story in the most visually engaging content format. Our in-house creator studio produces 1 to 2-person shoots, ideal for explainer videos, product demonstrations, webinars, and interviews. Our production team can also come to you for on-location shoots, including tours, testimonials, project overviews, and drone content. Boost your social media feed and increase lead engagement through branded video content fine-tuned for digital.
Lights, Camera, Convert!
Video is one of the largest areas of content growth. From social media to sales pitches to customer service support, video can help you reach your customers more personally, and meaningfully.
5 ways to integrate video into your marketing program
Infographics and motion graphics help enjoyably explain complex topics. Illumine8 can curate this valuable brand content to lend authority and give readers a tangible point of reference from your built environment company.
Use infographics as companion pieces to long-form content to help break down complex processes or facts into more straightforward, enjoyable visual learning tools. Illumine8 can help you leverage infographics in your social media campaigns and other online media.