---
title: Thought Leadership | Illumine8
description: Christina May, CEO of Illumine8, explores innovative business approaches and topics that bring value to owners of generational family-owned businesses.
---

# Industry-leading insight

Valuable, experience-driven articles for B2B company owners and decision-makers

### Posts by Tag

- [Marketing (116)](https://www.illumine8.com/blog/topic/marketing-article)
- [Automation (55)](https://www.illumine8.com/blog/topic/automation-article)
- [Sales (48)](https://www.illumine8.com/blog/topic/sales)
- [Transformation (46)](https://www.illumine8.com/blog/topic/transformation-article)
- [News (45)](https://www.illumine8.com/blog/topic/news-article)

[![Featured_Image](https://www.illumine8.com/hubfs/1_MarketingImages/images/Blog%20Images/i8-digital-marketing-remodeling-real-estate-firms%20(1).jpg)](https://www.illumine8.com/blog/thought-leadership/marketing-for-contractor-businesses)

##### [Marketing for Contractor Businesses That Don’t Want to Waste Time](https://www.illumine8.com/blog/thought-leadership/marketing-for-contractor-businesses)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog-ThoughtLeadership/illumine8-blog-housing-profit-revenue-chart-revops.webp)](https://www.illumine8.com/blog/thought-leadership/boosting-construction-business-profits-7-must-know-revops-strategies)

##### [Boosting Construction Business Profits: 7 Must Know RevOps Strategies](https://www.illumine8.com/blog/thought-leadership/boosting-construction-business-profits-7-must-know-revops-strategies)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/Illumine8-AI-VR-Headset-Architect-Construction.webp)](https://www.illumine8.com/blog/thought-leadership/transform-your-built-environment-marketing-strategy-with-ai)

##### [Transform your built environment marketing strategy with AI](https://www.illumine8.com/blog/thought-leadership/transform-your-built-environment-marketing-strategy-with-ai)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog-ThoughtLeadership/Illumine8_HowDataAccuracyCostsYourBusinessTrillions.webp)](https://www.illumine8.com/blog/thought-leadership/how-data-accuracy-costs-you-1.8-trillion-a-year-and-how-to-fix-it)

##### [How Data Accuracy Costs You $1.8 Trillion A Year | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-data-accuracy-costs-you-1.8-trillion-a-year-and-how-to-fix-it)

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[![Featured_Image](https://www.illumine8.com/hubfs/i8-rockets-assembly-plan-3.jpg)](https://www.illumine8.com/blog/thought-leadership/tech-stack-audit-definition-and-exercise-plan-for-bloated-systems)

##### [Tech Stack Audit: An Exercise For Bloated Software Systems | i8 Blog](https://www.illumine8.com/blog/thought-leadership/tech-stack-audit-definition-and-exercise-plan-for-bloated-systems)

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[![Featured_Image](https://www.illumine8.com/hubfs/fa-storefront-featured.jpg)](https://www.illumine8.com/blog/thought-leadership/increase-customer-retention-with-these-five-revops-strategies)

##### [Increase Customer Retention With These 5 RevOps Strategies | i8 Blog](https://www.illumine8.com/blog/thought-leadership/increase-customer-retention-with-these-five-revops-strategies)

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[![Featured_Image](https://www.illumine8.com/hubfs/fa-profit-flywheel-featured.jpg)](https://www.illumine8.com/blog/thought-leadership/the-only-revenue-reporting-metric-that-matters-for-the-built-environment)

##### [The Only Revenue Reporting You Need in the Built Environment | i8 Blog](https://www.illumine8.com/blog/thought-leadership/the-only-revenue-reporting-metric-that-matters-for-the-built-environment)

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[![Featured_Image](https://www.illumine8.com/hubfs/fa-blocks-balls-featured.jpg)](https://www.illumine8.com/blog/thought-leadership/when-should-you-walk-away-from-a-customer)

##### [When Should You Walk Away From A Customer? | i8 Blog](https://www.illumine8.com/blog/thought-leadership/when-should-you-walk-away-from-a-customer)

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[![Featured_Image](https://www.illumine8.com/hubfs/fa-blocks-pyramids-blue-featured.jpg)](https://www.illumine8.com/blog/thought-leadership/the-revops-revolution)

##### [The RevOps Revolution: Manifesto for creating a cycle of value | i8 Blog](https://www.illumine8.com/blog/thought-leadership/the-revops-revolution)

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[![Featured_Image](https://www.illumine8.com/hubfs/fa-gears-featured.jpg)](https://www.illumine8.com/blog/thought-leadership/revenue-operations-isnt-new-but-you-need-it)

##### [RevOps Isn’t New, But You Need It | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/revenue-operations-isnt-new-but-you-need-it)

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[![Featured_Image](https://www.illumine8.com/hubfs/fa-rocks-featured.jpg)](https://www.illumine8.com/blog/thought-leadership/how-to-grow-your-business-by-marketing-with-a-beginners-mindset)

##### [How to grow your business by marketing with a beginner’s mindset](https://www.illumine8.com/blog/thought-leadership/how-to-grow-your-business-by-marketing-with-a-beginners-mindset)

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[![Featured_Image](https://www.illumine8.com/hubfs/fa-guitars-featured-hero.jpg)](https://www.illumine8.com/blog/thought-leadership/your-sales-enablement-flight-plan-for-growing-revenue)

##### [Your Sales Enablement Flight Plan for Growing Revenue | i8 Blog](https://www.illumine8.com/blog/thought-leadership/your-sales-enablement-flight-plan-for-growing-revenue)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-image-ropes.jpg)](https://www.illumine8.com/blog/thought-leadership/why-strategies-wont-save-your-business-but-frameworks-will)

##### [Why Strategies Won't Save Your Business, But Frameworks Will | i8 Blog](https://www.illumine8.com/blog/thought-leadership/why-strategies-wont-save-your-business-but-frameworks-will)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-hero-poker-1.jpg)](https://www.illumine8.com/blog/thought-leadership/why-new-technology-implementations-are-a-game-of-poker)

##### [Why New Technology Implementations Are A Game of Poker | i8 Blog](https://www.illumine8.com/blog/thought-leadership/why-new-technology-implementations-are-a-game-of-poker)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-stars-hero.jpg)](https://www.illumine8.com/blog/thought-leadership/how-to-fail-perfectly-in-business)

##### [How to fail perfectly in business | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-to-fail-perfectly-in-business)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-hero-locker-room.jpg)](https://www.illumine8.com/blog/thought-leadership/what-basketball-can-teach-you-about-employee-retention)

##### [What Basketball Can Teach You About Employee Retention | i8 Blog](https://www.illumine8.com/blog/thought-leadership/what-basketball-can-teach-you-about-employee-retention)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-article-brains.jpg)](https://www.illumine8.com/blog/thought-leadership/why-your-business-doesnt-have-competitors)

##### [Why Your Business Doesn’t Have Competitors | i8 Blog](https://www.illumine8.com/blog/thought-leadership/why-your-business-doesnt-have-competitors)

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[![Featured_Image](https://www.illumine8.com/hubfs/rockets-featured-main-blue.jpg)](https://www.illumine8.com/blog/thought-leadership/race-to-revops)

##### [Race to RevOps | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/race-to-revops)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-characters-team-article.jpg)](https://www.illumine8.com/blog/thought-leadership/the-fluidity-of-business)

##### [The Fluidity of Business | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/the-fluidity-of-business)

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[![Featured_Image](https://www.illumine8.com/hubfs/fa-hero-crystal-ball.jpg)](https://www.illumine8.com/blog/thought-leadership/revolutionary-trends-that-will-define-2021-for-generations)

##### [Revolutionary Trends That Will Define 2021 for Generations | i8 Blog](https://www.illumine8.com/blog/thought-leadership/revolutionary-trends-that-will-define-2021-for-generations)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-hero-joshua-tree.jpg)](https://www.illumine8.com/blog/thought-leadership/how-to-survive-a-pandemic-and-other-tripwires-in-2021)

##### [How to Survive a Pandemic and Other Tripwires in 2021 | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-to-survive-a-pandemic-and-other-tripwires-in-2021)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-hero-home-page-lobsters-fa%20(1).jpg)](https://www.illumine8.com/blog/thought-leadership/death-to-discounts)

##### [Death To Discounts | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/death-to-discounts)

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[![Featured_Image](https://www.illumine8.com/hubfs/profit-bridge-hero.jpg)](https://www.illumine8.com/blog/thought-leadership/bridging-the-gap-between-passion-and-profit-in-your-business)

##### [Bridging The Gap Between Passion and Profit in Your Business | i8 Blog](https://www.illumine8.com/blog/thought-leadership/bridging-the-gap-between-passion-and-profit-in-your-business)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-team-coach-huddle.jpg)](https://www.illumine8.com/blog/thought-leadership/coaching-business-performance-in-the-next-normal)

##### [Coaching Business Performance in the Next Normal | i8 Blog](https://www.illumine8.com/blog/thought-leadership/coaching-business-performance-in-the-next-normal)

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##### [Embracing Uncertainty | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/embracing-uncertainty)

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##### [Building The 100-Year Company | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/building-the-100-year-company)

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##### [Stripping Your Business to Prepare For The New Normal | i8 Blog](https://www.illumine8.com/blog/thought-leadership/stripping-your-business-to-prepare-for-the-new-normal)

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##### [Strategically Pivot Your Business During Challenging Times | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-to-strategically-pivot-your-business-during-challenging-times)

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##### [Adapting to Generational Change | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/adapting-to-generational-change)

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##### [2020 Family Business Trends | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/2020-family-business-trends)

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##### [Spotting a Fake | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/spotting-a-fake)

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##### [Shareholder vs. Society: Defining Business’s Changing Role | i8 Blog](https://www.illumine8.com/blog/thought-leadership/shareholder-vs.-society-defining-your-businesss-changing-role)

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##### [How High Performing Businesses Leverage Internal Marketing | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-high-performing-businesses-leverage-internal-marketing)

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##### [Brand New Illumine8 | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/brand-new-illumine8)

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