Digital Marketing and RevOps for Building Professionals

From Architecture to Zoning, build your communication strategy

If your business serves building and construction, you know the marketing, sales, and customer retention cycle is different from every other industry. For architects, engineers, private equity firms, property management companies, and others, RevOps reduces redundant data systems and integrates customer data with your marketing, sales, and service functions. While new leads and customers are always meaningful, long-lasting relationships with current customers lead to more referrals, RFP opportunities, and renewals. So focus your efforts on creating exceptional customer experiences while automating transactional and operational communications by leveraging RevOps as part of your digital marketing program. 

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RevOps

Integrate data systems to provide clarity and ROI

Is your customer data managed separately from your lead or sales list? Are you using multiple CRMs or spreadsheets? Without a complete picture of your marketing, sales, and service functions from the customer’s perspective, you can’t scale your professional services firm to its full potential. For example, suppose leads and RFPs fall through the cracks. You don’t know your true ROI on sales and service functions. Maybe current customers don’t keep your firm top of mind. Digital automation can help you build a foundational communications program for your leads and customers, automate communications and track RFPs.

Automate B2B customer retention communications

Keeping your professional services company top of mind is necessary for both boom and bust market cycles. You know current customer relationships and scale your company through referrals, more RFP opportunities, and contract renewals. Digital marketing can help fuel your new customer acquisition rates and be a powerful tool to position your firm as a building industry leader by showcasing case studies, providing expert industry insight, and automating customer communications. 

"Companies with RevOps functions typically see 19% faster growth and 15% more profits."

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Building Success: Featured Case Studies

We love to build. Scale your business by aligning your people, processes, and technology. Build your digital marketing strategy, grow through automation and expand with RevOps. View our case studies and learn how we were able to make a lasting impact and drive growth for our clients.

Builder Marketing Case Study

New Home Builder nets 442% lead increase with marketing automation

Illumine8 helped the developer and builders of this PUD build an automated sales lead generation campaign by mapping their buyer's journey to automatically send qualified sales leads to the sales team. This increased both efficiencies, follow-up, and qualified buyers by 442% over six weeks.

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RevOps transforms real estate management firm's back-office operations

Learn how Illumine8 helped this commercial property management and investment firm leverage digital automation to save hundreds of employee hours per year by automating this one customer service process.

“What I find interesting and fun about what Illumine8 brings to us is they'll come up with a good idea at first, like updating our website. Then, out of the blue, they surprise me and say, ‘Oh no, there's more you can do’. Or even ‘have you thought about doing this?’”

- Bill Singer, Principal, Kenwood Management Company

Types of Engagements

Growing manufacturing companies in and who support the building industry partner with Illumine8 to leverage revenue operations in the following engagements:

Build

Building your RevOps Foundation

Our team will work with you to focus on foundational revenue operations functions required for every business to scale. Foundational revenue operations include digital marketing, CRM, inbound marketing, goal setting, and benchmarking.

Grow

Growing with RevOps Automation

Revenue operations automation leverages a technology audit to review your processes from a profit and customer experience perspective. We discover efficiencies and codify best practices for marketing, sales, and operational automation.

Expand

Expanding profits with RevOps

Achieving organizational alignment with revenue operations accelerates a cycle of value generation. We accelerate goal to customer alignment with real-time custom dashboards giving you transparency to all activities contributing ROI.

We are a revenue operations firm for businesses that support the building industry: manufacturers, distributors, builders, and real estate management services.

Explore all our resources

Interested in reading more about Illumine8 and our thought-leadership content?

Read through our Kenwood Management Case Study to learn how we accomplished digital transformation through a series of marketing and automation projects, or learn about how you leverage agency partners to increase ROI.  

Whatever your goal, we have solutions to help you achieve it.