The key to any market strategy begins with understanding your customer. All companies start from this starting line, including your manufacturing, distribution, or construction business. Sometimes called customer or marketing personas/profiles by marketing professionals, buyer personas help executives, sales, and marketing depict a target customer through a research-based profile. Buyer personas put aside your biases and empathize with your ideal customers. What are their days like? What are the challenges they face, and do they make decisions?
Knowing your customer personas helps you:
- Optimize your marketing communications
How to create buyer persona's for today's built environment
Push your brand beyond your logo with a comprehensive plan and holistic brand experience. Stand out from the crowd, attract & retain customers, and leave a positive impression of your company with every touchpoint. Your brand can create loyalty in your customers and empower your employees to become brand ambassadors.
Branding has specific applications in the built environment. Manufacturers brand new products. Distributors have to balance product branding with their own identities. New communities require not just branding but entire identities to be successful in new home sales. Illumine8 understands the nuances of branding in the built environment.
Illumine8 helps you strengthen your brand identity by:
- Helping you communicate your mission statement, values, and brand promise
Celebrate your construction company's anniversary with branding
What do you want your customers to think of when they hear your company’s name or see your logo? If you have never considered this process, then Illumine8 can help you establish your brand’s positioning. Positioning is the space a company owns in the mind of a customer and how it differentiates itself from competitors, brand positioning is a marketing strategy that helps businesses set themselves apart.
Illumine8 analyzes your brand positioning by:
- Understanding what your consumers want
- Determining what your company’s and brand's capabilities are
- Researching how your competitors position their brand
- Developing a positioning statement that resonates with your consumers
- Choosing the most effective delivery methods
- Differentiating your brand from your competitors