Customer retention strategies are the organized and intentional efforts businesses create to build customer loyalty and improve customer value post-sale. Your customer retention strategy will give you repeat business, word-of-mouth, and referral marketing opportunities.
Customer retention strategies benefit your business through the following:
Brand Ambassadors: Successful and loyal customers are likelier to tell their friends or colleagues about your built environment company.
Increase customer retention with these five RevOps strategies
Collect feedback directly from customers with methodical and straightforward surveys to help give feedback to your customer support team, product offerings, employees, and more. As it is easy for your customers to discover competitors, you must learn why they stay and what you can improve.
Customer surveys help your built environment company grow by:
Build Brand Ambassadors: Surveys grow rapport with the customer and show customers their opinions matter. You will earn word-of-mouth marketing by converting relevant survey results into actions.
Customer satisfaction KPIs you need to implement now
Your Net Promoter Score is customer feedback ranging from -100 to 100, giving data on your customer’s satisfaction or willingness to recommend your product or service to others. It is essential to quickly gauge a customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand.
Your built environment company can use an NPS to:
- Curate Interactions with prospects and customers
- Create and develop new products and services through feedback
How to put your net promoter score (NPS) into action
Ticketing is vital in support and customer service efforts as your company grows. A Help Desk or ticketing system will help customer service teams prioritize their assignments or warranty services to help your customer retention bottom line.