Search Engine Optimization, or SEO, is the fundamental part of your web presence. SEO works towards improving the quantity and quality of your website traffic and ranking on search engines. Securing your position on the first page of Google, Bing, and beyond is achieved by configuring your website to rank highly for keywords that align with your business objectives.
Illumine8’s SEO program includes the following:
- Site Audit
- Keyword Research
How contractor website redesigns can increase business
Illumine8's paid search marketing tactics are based on a deep understanding of how search engines work and constant attunement to their changes and the newest released algorithms. We stay on top of the game, so you don't have to. We follow it with detailed reporting and analysis to prove the return on your digital paid ad investment, including pay-per-click, display advertising, and remarketing.
Illumine8's SEM program includes the following:Keywords: Keywords are words or phrases used to attract and convert leads. People search online using certain words or phrases to find what they seek. The more your website's keywords match your target audience's "language," the more likely they will find you online quickly. Illumine8 researches your competitor’s related keywords to edge your brand higher on search engine results pages (SERPs).
Changes to third-party cookie use on Google and what it means for your Google ads
How you treat and interact with your lead after they are generated can make or break all the web optimization efforts you’ve implemented. Lead conversion is the ultimate goal of your website. Turning a lead, or website visitor, into a customer and closing a sale take specific content and capture strategies. After a potential customer visits your website and takes action to provide their contact information, they enter the conversion stage.
Illumine8 maximizes lead conversion for your built environment company by making the most of every lead opportunity for your business.
Rank Your Leads: Develop a lead-scoring process to ensure your team’s time and efforts are going toward the ideal customer leads. Whether it’s a grading system or notes in your CRM, filtering leads will deliver the best ROI for your efforts.