---
title: Resources | Everything You Need to Know About KPIs
description: Looking for specific industry key performance indicators? Illumine8's KPI Industry Cheat Sheet has all the metrics to watch for in one place.
image: https://www.illumine8.com/hubfs/i8-featured-images.jpg
---

### Know What Success Is

# Everything You Need to Know About KPIs

Marketing and analytics are important, but they’re useless if you haven’t set up key performance indicators to track milestones and define success. With this guide, we’ll walk you through KPI best practices and what metrics in marketing and sales are worth tracking.

![Everything You Need To Know About KPIs](https://www.illumine8.com/hs-fs/hubfs/Illumine%208%20Theme%20-%20May%202021/Resources/everything-you-wanted-to-know-about-kpis-thumbnail.png?width=400&height=360&name=everything-you-wanted-to-know-about-kpis-thumbnail.png)

### You will learn:

- How to identify key performance indicators
- Important marketing metrics to monitor
- Sales figures and what they mean to your overall strategy

### Download Your KPI Guide

![i8_Logomark-padding](https://www.illumine8.com/hs-fs/hubfs/Illumine%208%20Theme%20-%20May%202021/Images/i8_Logomark-padding.png?width=270&height=260&name=i8_Logomark-padding.png)