Boost Your Manufacturing Website's SEO with Google Analytics

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Regarding Google Analytics and your manufacturing website, what data matters most for your sales team? How can your manufacturing website increase its SEO and grow your online outreach? 

Google Analytics is popular for businesses across all industries but can be especially helpful for manufacturers. It has an easy-to-use dashboard. It works well with AdWords and other website tools. It also has robust SEO tracking features. Google Analytics is also the most popular way to track website traffic. It has free and paid options and helps businesses check how well their websites are doing. Utilizing Google Analytics data can help boost your manufacturing website's SEO and outmatch competitors in website traffic.

Manufacturers can see the most popular products or pages on their websites. This data can inform where users are dropping off in the sales funnel. Manufacturing businesses can use Google Analytics information to optimize their website copy for better performance. 

Selecting Google Analytics as your web analytics tool and setting it up is one step. Identifying the most crucial data is a separate and more significant challenge. It is best to have more than tracking metrics and KPIs. Understanding and acting on key data points is necessary for meaningful impact.

Google Analytics offers a series of dashboards. These reports encompass a wide range of categories, spanning acquisitions, conversions, eCommerce, and real-time monitoring of website visitor actions. The capabilities are extensive. This blog will delve into specific tracking functions within these overarching categories that hold the utmost significance.

Now, let's explore five essential website metrics to monitor using Google Analytics:


You can better understand where your users are coming from, so you know how to interact with them on your site.

Tracking where your website traffic originates is critical for your manufacturing website. It aids in comprehending the influence of your marketing endeavors and the methods by which new visitors discover your website.

Drilling down to see patterns in our traffic sources is possible with Google Analytics. Various types of traffic can assist your business in determining where to allocate its resources. These include organic search, direct traffic, social media traffic, referral traffic, and paid traffic.

Each type of traffic provides valuable insights for your business. You can identify the most effective traffic sources in driving conversions and generating revenue by analyzing these traffic sources. This information can guide your business in making informed decisions about where to invest its time, effort, and budget.

Should you prioritize organic keywords and SEO over paid advertisements? Is social media achieving its intended impact?

Manufacturers often invest in various marketing campaigns, including pay-per-click (PPC) advertising, email marketing, and social media promotion. Google Analytics helps you track the performance of your manufacturing campaigns on your website. It provides insights into the number of visitors, potential customers, and actual sales. This data helps manufacturers allocate their marketing budgets more efficiently.

Keep an eye on overall traffic numbers and where your traffic source. Reviewing every month can do wonders for your business strategy.


Session reports offer a treasure trove of insights into how users interact with your website.

Google Analytics defines a session as "a series of user interactions with your website during a specific time period." Website sessions serve as a crucial key performance indicator (KPI) for your site. KPI's shed light on the nature of your web traffic. They help you assess the effectiveness of your manufacturing marketing strategies and content distribution in generating leads.

It's important to note that a single visitor can initiate multiple sessions. These sessions come to an end as a result of three distinct triggers. After 30 minutes of no activity, when a new day starts. Or a visitor joins a session from one campaign and then reenters through another campaign.

Pinpointing brand-new sessions from repeat users is very important for your manufacturing website. Many new sessions likely mean marketing and advertising perform wonders in a month. That same month might also show fewer users engaging in multiple web sessions. Low session length could mean your website copy needs to be more compelling to bring new visitors back for more.

Ideally, you aim for monthly growth in your web traffic figures. Your goal is a strong balance of new and repeat users engaging in multiple sessions on your site.

Bounce Rate

Your bounce rate is similar to a golf score in that you aim for it to be as low as achievable. The goal is to have more users read multiple pages in a session.

As Google Analytics helps manufacturers understand how users navigate their websites, you can use this data to improve user experience (UX). Bounce rate helps you identify pain points for your website visitors. For manufacturers, this can lead to higher website traffic and more sales.

The bounce rate is typically around 50%. This data measures when a visitor ends a session without visiting a second page. When your bounce rate percentage increases, this is a red flag about your on-page content strategy or your website.

The higher the bounce rate, the less engagement; the lower the more robust engagement. Watching this metric like a hawk can help you significantly improve your website.

Device Usage

There is an increasing number of users accessing websites from mobile devices. Google Analytics provides insights into how well a manufacturer's website performs on mobile. This information is crucial for Website Optimization and the mobile user experience.

If mobile devices account for 85% of your traffic, you must tailor your website offerings to this user experience. It is crucial to understand how users visit your website. This understanding helps in engaging with them and delivering the content they desire. It also helps in making the website user-friendly.

Your manufacturing website should be designed to drive lead conversion. This is the website's core objective. If your rates for persuading visitors to take action are low, it signals an issue with your strategy. Consequently, this metric stands out as one of the most crucial aspects to monitor using Google Analytics.

But it's crucial to be careful. You and your team must establish the foundation to ensure accurate conversion data. When we talk about "conversion," it includes different actions like clicking on a button, filling out a form, or buying something. Setting goals in Google Analytics ensures that conversions are important and valuable for your company.

Tracking conversion data is essential for business growth, and monitoring its progress on a website is a key performance indicator. Setting up Google Analytics can be complicated, involving goals, campaigns, and connecting them to your funnel. Using an outside resource, like Illumine8, to set up, interpret, and present your data is a great option. 

Optimizing Website Copy for SEO

To boost your manufacturing website's SEO and enhance its online outreach, one of the key strategies involves optimizing your website copy based on Google Analytics data. Google Analytics offers a wealth of insights, including valuable information about user behavior and traffic sources. By analyzing this data, manufacturers can identify which products or pages are most popular and pinpoint where users may be dropping off in the sales funnel. Armed with this knowledge, you can tailor your website copy to address user preferences and pain points, ultimately improving the overall user experience.

Effective SEO optimization relies on understanding your audience's needs, and Google Analytics data is a powerful tool to help you achieve just that. By leveraging the data-driven approach Google Analytics provides, manufacturers can stay competitive, enhance their website's performance, and drive growth in their online presence.

Google Analytics is essential for manufacturers and their websites because it empowers data-driven decision-making. This data helps improve user experience, optimizes marketing efforts, and provides valuable insights into website performance and user behavior. Manufacturers can use this data to stay competitive, enhance their online presence, and drive business growth.

We trust that monitoring these five essential website KPIs with Google Analytics will steer you toward achieving stronger website SEO performance. Illumine8 can help your manufacturing website reach its potential. Contact us today to learn how a skilled Google Analytics and SEO team can help you stand out from competitors. 


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