Is HubSpot worth it?

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HubSpot is an inbound marketing and sales software that largely leads the industry. With an annual revenue of more than $375 million and 31,000-plus customers in more than 90 countries since 2006, HubSpot is one of the fastest growing companies that’s at the forefront of people and business.

So, is it really worth it?

As a HubSpot agency partner, Illumine8 uses the platform every day, multiple times a day. Our answer may be bias, but yes. Here’s why your company should invest in HubSpot (or maybe find an agency partner):

The analytics are immeasurable -- or aren't they?

While the discrepancy between HubSpot and Google analytics is well-known, the former offers a wide variety of reporting tools that are comprehensible and succinct.

Depending on your HubSpot tier, you obtain a certain amount of access on your dashboard. The dashboard counts leads, visits, and customers.

Other analytics include social media-specific metrics, including visits, interactions, clicks, and contacts; blog-specific numbers, including views, subscriptions, time spent on page, and call-to-action clicks; and so on.

Rest in peace to the Keyword Tool, though.

The lead tracking is awesome.

According to Nectafy, a fellow inbound marketing company in Boston (HubSpot’s hometown), because “HubSpot is a marketing tool, its lead tracking and nurturing capabilities are its bread and butter, so to speak.”

As part of its analytic tools, lead tracking dissects traffic sources and where various leads and customers are coming from, which helps you understand and further develop your buyer personas.

HubSpot is organized.

We’re huge HubSpot fans, but we know that Google Analytics is a necessary evil. It’s also more than a little complicated.

While their reporting tool offers its own pros and cons, a serious downfall to Google Analytics is its organization -- or lack thereof. On the opposite hand, HubSpot shows you need-to-know information at your fingertips, and each analytic is front and center, whether it’s search engine optimization or social media.

The marketing software is easy to learn.

If you spend some time clicking around the tabs in HubSpot’s header, you figure it out fairly quickly. On top of learning about the software, HubSpot teaches its users all about marketing and sales through its Academy program.

Happy employees spill the orange tea, discussing the ins and outs of the inbound marketing methodology, content and email marketing, growth-driven design, sales enablement, and more.

To stay at the top of your industry game, the inbound marketing software also has a regularly updated blog, Marketing Library, community chat, and a partner directory.

Everyone says so.

You know that saying about if everyone jumped off a bridge, would you? There’s a reason that HubSpot is synonymous with inbound marketing, because everybody believes it.

According to HubSpot’s Press Room, the company holds the following rankings for its services (and many more for its workplace culture and environment, leadership staff, and online projects):

This true all-in-one, powerful platform is great for companies of all sizes and definitely for those companies that want to grow, including Illumine8 Marketing & PR. This robust marketing technology continues to display thought leadership and puts its users' needs and habits at the top of the priority list.

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