---
title: 2023 color of the year & its influence on construction marketing
description: Pantone announces Viva Magenta as their Color of the Year for 2023. Discover how your construction company can incorporate the 2023 trends in your branding
image: https://www.illumine8.com/hubfs/2023-pantone-color-construction-marketing.jpg
---

# 2023 color of the year & its influence on construction marketing

#### By [Sarah Harne](https://www.illumine8.com/blog/author/sarah-harne) | January 20, 2023

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#### Color Trends Warm Up in 2023

Pantone's Color of the Year, PANTONE Viva Magenta 18-1750 exudes enthusiasm and passion with its crimson red hue. Similarly, Benjamin Moore's color of the year, Raspberry Blush,  is a bold and vivacious shade of coral with hints of pink. 

Leatrice Eiseman, the Executive Director of Pantone Color Institute, noted the color was inspired by nature. "Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."

Similarly, Benjamin Moore's Raspberry Blush is a charismatic color, making a statement with its rich coral combo of red and orange. “People are ready to bring color back into the home, taking a step outside their color comfort zones,” said Andrea Magno, color marketing and development director at Benjamin Moore, in a press release. “Raspberry Blush 2008-30 and the [Color Trends 2023 palette](https://www.benjaminmoore.com/en-us/paint-colors/color-of-the-year-2023) empower the use of statement colors that deliver delight and personality while transforming rooms for incredible results."

![benjamin-moore-color-2023](https://www.illumine8.com/hs-fs/hubfs/Stock%20images/benjamin-moore-color-2023.jpg?width=1000&height=563&name=benjamin-moore-color-2023.jpg)

#### Incorporating 2023 Color Trends in Your Construction Company's SEO & Marketing

These color trend predictions and announcements by [Pantone](https://www.pantone.com/color-of-the-year/2023), [Benjamin Moore](https://www.benjaminmoore.com/en-us/paint-colors/color-of-the-year-2023), [PPG](https://www.ppgpaints.com/2023-coty), [Behr](https://www.behr.com/consumer/inspiration/2023-coty/), [Sherwin Williams,](https://www.sherwin-williams.com/content/colorforecast/colormix-2023/color-of-the-year-2023#:~:text=SW%209081%20(195%2DC4)&text=Introducing%20Redend%20Point%20SW%209081,2023%20Color%20of%20the%20Year.) and beyond are not random choices from their swatch collections. Extensive color trend analysis is conducted with countless hours of market research, driven by forecasts reflecting consumer data. For businesses in the construction industry, the color of the year is a way ad details to your projects, designs, and content - but not in a way that compromises your brand. 

Add the same vibrancy and energy evoked by the color of the year in your model home design, accents in your office, or even on your website via content and graphics. Bring in the new year and drive traffic to your construction or built environment business by cross-posting and tagging the "universal language of color" that is Pantone, share Benjamin Moore's take on Raspberry Blush or countless other trending paint suppliers that you may prefer. You never know - your post might also be shared along the way, creating inbound marketing opportunities as hot as viva magenta - just be sure to tag it #COY2023.

![Sarah Harne](https://www.illumine8.com/hs-fs/hubfs/Sarah_Headshot.jpg?width=150&name=Sarah_Headshot.jpg)

### About The Author

With over 12 years in the building industry in a marketing and communications capacity - 8 of which were with a top 25 private production builder - Sarah is passionate about helping builders and those in the building industry thrive. With a firm belief that a strong building industry means a strong economy, Sarah strives to improve public perceptions, support workforce development, and help businesses grow their network.

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