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      i8 Blog

      Creative, marketing, and development resources at your fingertips.

        Posts by

        Christina May

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        Manufactured homes disrupt building industry with revenue operations
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        7 fonts to avoid to maximize your real estate website optimization
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        Revenue Operations on Display at the International Builders' Show
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        2023 color of the year & its influence on construction marketing
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        4 trends you should watch for at the 2023 International Builders Show
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        How to create a marketing budget for your construction company
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        Four questions to ask when building your marketing strategy (that google can't answer for you)
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        2022 Company Branded Gift Guide
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        How to create buyer personas for today’s built environment
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        Workforce and affordable housing is the challenge – is manufactured housing the answer?
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        Four methods of brand engagement you should be doing monthly
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        How data accuracy costs you $1.8 trillion a year [and how to fix it]
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        Eight building industry disruptors to watch and react to
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        How to survive economic headwinds by getting back to marketing and operations basics
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        Get RevOps ready with these six must-read books
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        Apply within: Feeling the labor shortage squeeze? Leverage your RevOps principles to attract candidates
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        Cochran & Mann website receives Award of Excellence in the 2022 Communicator Awards
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        Why is the building industry slow to adopt digital transformation?
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        Why good is the enemy of great in your sales CRM system
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        Technology Stack Audit: Definition + an exercise plan for bloated software systems
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        How to automate B2B sales with your website using RevOps
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        Cochran & Mann Anniversary Campaign Wins Platinum In The Hermes Creative Awards
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        Increase customer retention with these five RevOps strategies
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        The tale of the boiling frog
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        How digital automation saves real estate investment firm employees hundreds of hours per year
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        How to embrace digital transformation with the five stages of learning
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        The only revenue reporting metric you need in the built environment
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        Kenwood Management’s website wins two marketing awards
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        When should you walk away from a customer?
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        Illumine8 Founder & CEO named among Frederick Top 50 Under 40
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        The RevOps Revolution: Manifesto for creating a cycle of value | i8 Blog
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        Illumine8 wins two gold 2021 MarCom Awards
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        Revenue Operations isn’t new, but you need it
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        2021 Business Holiday Gift Guide
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        How to grow your business by marketing with a beginner’s mindset
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        Your sales enablement flight plan for growing revenue
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        How CEOs make time to create that “unexpected leap forward”
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        Why strategies won't save your business. But frameworks will.
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        Summer slow-down? What the trends tell us about the August slump
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        Six transformative books for every business leader
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        Five steps to a better sales strategy
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        Why new technology implementations are a game of poker
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        How to fail perfectly in business
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        What basketball can teach you about employee retention
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        Changes to third-party cookie use on Google and what it means for your Google ads
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        How family businesses can build sales automation
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        Why your business doesn’t have competitors
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        Race to RevOps
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        The fluidity of business
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        Revolutionary trends that will define 2021 for generations
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        How to survive a pandemic and other tripwires in 2021
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        Introduction To Digital Transformation
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        Death to discounts
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        Bridging the gap between passion and profit in your business
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        Coaching business performance in the next normal
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        Embracing uncertainty
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        Leveraging failure to grow a business
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        Creating growth within your team
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        How your family-owned businesses can grow its social media following
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        Building creative thinking in the workplace
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        Illumine8 wins gold Communicator Award for website design
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        Illumine8 wins two silver Communicator Awards
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        Celebrate your construction company's anniversary with branding
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        Building the 100-year company
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        Stripping your business to prepare for the new normal
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        How to develop a sound segmentation, targeting and positioning model
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        How to strategically pivot your business during challenging times
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        How to build your target audience to improve marketing segmentation
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        Adapting to generational change
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        Improving customer experience by executing internal marketing strategy
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        Internal marketing tips to increase employee retention, productivity
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        Illumine8 recognized for coveted Summit Emerging Media Award
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        Talent attraction and retention key to Illumine8's continued success
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        2020 family business trends
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        Illumine8 wins silver W³ award for web design
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        Illumine8 wins platinum award for print media in global competition
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        Illumine8 earns two international digital media awards
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        Spotting a fake
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        Inbound marketing growth strategies for contractor family businesses
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        Illumine8 presented silver Davey Award for Lion & Dove logo design
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        Embracing AI in small businesses
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        How customer service differs from the customer experience
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        Illumine8 completes coveted Goldman Sachs 10,000 Small Businesses program
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        Customers must remain at the heart of your branding strategy
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        Top ten 2020 digital transformation trends
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        Five key characteristics of generational family businesses
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        How customer churn impacts your bottom line over the long term
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        Shareholder vs. society: Defining your business’s changing role
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        How to leverage content marketing storytelling for family businesses
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        Customer satisfaction KPIs you need to implement now
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        Starting your day right for success
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        How high performing businesses leverage internal marketing
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        Profitable negative reviews? Womply survey proves surprising correlation
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        Digital transformation success driven by culture not tech
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        A decade’s journey from employee to entrepreneur and why 90% of founders never look back
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        Brand New Illumine8
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        Mid-Year Review Critical to Sustainable Business Success
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        California’s Consumer Privacy Act Brings GDPR-Like Privacy Regulations to the U.S.
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        Illumine8 Wins Two 2019 dotCOMM Website Awards
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        Illumine8 Team Wins Two 2019 Summit Creative Awards
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        How increased data breach concerns have led to the death of cookie tracking
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        DMN Names Illumine8 CMO, Christina May, a 2019 40UNDER40 Winner
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        What to know about anxious customers and their effect on customer service
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        How to create and execute an effective business strategy
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        3 key differences between outbound and inbound sales
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        4 sales strategies better than cold calling
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        Illumine8 wins multiple international marketing awards
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        How to build a sales pipeline
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        How to build your first sales team
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        5 ways to improve your sales closing rates
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        How to create a lead scoring model for your business
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        When generating more leads is not the answer
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        Business development trends for 2019
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        5 signs you need a sales enablement program
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        Marketing’s role in surveillance economics
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        Signs you need to hire a sales enablement consultant
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        How sales enablement improves your bottom line
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        When you love your business to death
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        Five B2B marketing trends to watch in 2019 and beyond
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        How to justify investment in internal marketing to key influencers
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        Why internal marketing should matter to your business
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        How to optimize your sales process
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        Sales enablement best practices
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        How to put your net promoter score (NPS) into action
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        Why internal marketing is important and how to get started
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        The content king is dead
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        What's the difference between customer service and experience?
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        4 critical customer experience key performance indicators
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        4 key components of a strong customer experience strategy
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        How to win the customer experience and fortify your brand
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        Illumine8 Wins Two Gold MarCom Awards
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        Does your business need to be on Yelp?
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        Are you leasing your website?
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        Illumine8 wins silver Davey Award
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        How to create your first formal marketing budget
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        What businesses need to know about impending Google+ shutdown
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        What's the 80/20 rule and how can it help your business?
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        Why customer service bots should be considered by all businesses
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        What is OKR? A brief history.
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        Accounting terms glossary, A To G
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        How to prepare your data for a new CRM
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        4 marketing tips for trades contractor businesses
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        High timber prices continue to have significant impact on construction industry
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        The best content marketing tools ever
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        The five best logos in downtown Frederick
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        5 grammar rules you should never break in content marketing
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        Marketing tips for Property Managers: how to leverage amenities
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        Social media strategy for window and door distributors
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        Illumine8 wins two dotComm awards
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        3 reasons established IT companies could be in trouble
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        Why renewable energy marketing should move beyond green
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        E-commerce continues emergence as game changer for manufacturers
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        3 lessons contractors can learn from dirty jobs
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        5 reasons your remodeling website needs a remodel
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        How contractor website redesigns can increase business
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        Illumine8 Wins Bronze Summit Creative Award
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        How secret shopping can help customer service performance
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        What is a customer effort score or CES?
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        The 3 biggest red flags when considering a website redesign
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        What is a net promoter score?
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        What is the new HubSpot Service Hub?
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        The rise of the email course
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        Top 5 new digital customer service trends
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        Improve your design in 5 minutes with these 5 tips
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        Tips for great customer service in the digital age
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        PR communication strategies to turn NIMBYs into promoters
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        5 things we learned at HubSpot Partner Day you must know
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        Illumine8 wins communicator award of distinction
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        How to create a business Facebook page
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        10 social media accounts every marketer should follow
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        Illumine8 wins gold Hermes creative award
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        Monday marketing Q&A: Video marketing
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        Start making Facebook videos today with these 3 apps
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        4 tips for tracking real estate marketing ROI
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        YouTube SEO demystified: How to get more views on your videos
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        5 ways to leverage National Remodelers Month
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        How to improve your online reviews in 7 days
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        How to get your press releases published in seconds
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        What is integrated public relations?
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        Monday Marketing Q&A: Social media's role in public relations
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        Is HubSpot worth it?
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        5 tips for evaluating a HubSpot Agency Partner
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        Marketing Monday Q&A: Font advice for graphic design
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        Monday Marketing Q&A: Business growing pains as an entrepreneur
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        Kelly Jacobson's Illumine8 marketing internship story
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        5 lessons learned after 5 years in business
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        6 marketing planning tips for contractors
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        Four marketing strategy ideas for roofers to win more business
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        How the 2018 steel tariffs will disrupt construction industries
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        Marketing Monday Q&A: Real estate edition
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        What is account-based marketing or ABM?
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        5 key website KPIs to track with Google Analytics
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        5 sales KPIs you should start tracking right now
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        Content marketing 101
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        What are KPIs?
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        What is sales enablement?
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        Making sense of inbound marketing KPIs: Key metrics to watch
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        Illumine8 After Hours: Super Bowl commercial winners & losers
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        Marketing Monday Q&A: Google Chrome update
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        What millennial home buyers want in new construction homes
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        Natural disasters fuel opportunity for contractor marketing
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        Marketing Monday Q&A: All about landing pages
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        What is demand generation?
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        With remodeling spending on the rise is your construction firm ready?
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        Illumine8 After Hours: Best Super Bowl commercials
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        What's the difference between personas and market segmentation?
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        5 key trends for the homebuilding industry in 2018
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        What are personas?
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        What is inbound marketing?
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        llumine8 After Hours: Best cameras for marketers
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        Photo editing cheat sheet for inbound marketers
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        IBS and KBIS recap: Trends to watch in the building industry
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        Illumine8 After Hours recap: Predictions for 2018
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        4 tips for taking effective marketing photos
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        Illumine8 After Hours recap: The best (and worst) of 2017
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        Quick guide to managing your brand's social media reputation
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        2018 Pantone Color of the Year: Ultra Violet
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        Marketing Monday Q&A: Email Marketing
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        Illumine8 After Hours Recap: Client gifts edition
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        Marketing Monday Q&A: Website design solutions
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        Happy Thanksgiving!
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        Illumine8 After Hours Recap: Macy's Thanksgiving Parade Edition
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        Marketing Monday Q&A: Productivity Edition
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        Illumine8 After Hours Recap: On location, McClintock Distilling
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        Marketing Monday Q&A: Marketing insights and holiday campaign ideas
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        Marketing Monday Q&A: Entrepreneurs and brand mascots
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        Illumine8 After Hours Recap: Alexa vs. Google vs. Siri
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        Marketing Monday Q&A: Social media special
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        INBOUND 2017: What’s new at HubSpot?
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        How to create 108 content ideas in under an hour