Death to discounts

How can a company free itself from traditional market pricing constraints and move toward pricing on how much customers believe a product is worth?

Illumine8 CEO Christina May explores how profits are fuel that, when combined with our passions, propel the machine of positive impact.

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The Next Normal KPIs: Three important changes leaders must embrace to improve their business performance in the now.

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Digital transformation is more than just a buzzword; it is a crucial strategy for ...

As all businesses continue to adapt to the current conditions, it’s more important ...

Building a social media following is difficult. It's a ...

One of my earliest memories is sitting at our living room ...

In addition to two silver Communicator Awards, Illumine8 recently won a gold ...

Illumine8 recently brought home two silver Communicator Awards for their work on ...

Whether it’s the NFL recognizing 100 years, Seaway Manufacturing celebrating 60 ...

Who runs the world? According to Beyoncé, it's girls.

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To market effectively and efficiently, companies need to know their customer ...