Shareholder vs. society: Defining your business’s changing role
Creating shareholder wealth was championed as the ultimate role of every CEO until recently. This definition of a business's ultimate purpose has fallen from its boardroom pedestal.
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How high-performing businesses leverage internal marketing for profit
“To win in the marketplace…you must first win in the workplace. I’m obsessed with keeping employee engagement front and center."
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Why strategic planning is crucial for family businesses
With 2020 in sight, leaders in the United States are confident in the country’s family businesses despite whisperings of a possible recession.
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How customer service differs from the customer experience
Bill Gates once said, “Your most unhappy customers are your greatest source of ...
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Illumine8 completes coveted Goldman Sachs 10,000 Small Businesses program
In 2018, small businesses accounted for almost 30 million companies in the U.S. Read More
Customers must remain at the heart of your branding strategy
Businesses of all shapes and sizes get wrapped up in data, planning, operations and ...
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Top ten 2020 digital transformation trends
Digital Transformation (DX) investments worldwide rose to $1.1T, up 17.9% over 2018, ...
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Five key characteristics of generational family businesses
Only 12% of family businesses survive into a third generation and a mere 3% make it ...
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How customer churn impacts your bottom line over the long term
According to customer intelligence leader CallMiner, U.S. companies lose $136.8 ...
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How to leverage the power of content marketing storytelling for your family business
If a picture is worth a thousand words, then life is ...
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Customer satisfaction KPIs you need to implement now
Customers will leave you at the drop of a hat these days. Consumers have more ...
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Starting your day right for success
“Champions don’t do extraordinary things,” according to Charles Duhigg, the author ...
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