Featured Insights

Death to discounts


How can a company free itself from traditional market pricing constraints and move toward pricing on how much customers believe a product is worth?

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Bridging the gap between passion and profit in your business


Illumine8 CEO Christina May explores how profits are fuel that, when combined with our passions, propel the machine of positive impact.

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Coaching business performance in the next normal


Illumine8 CEO Christina May observes three important changes leaders must embrace to improve their business performance in the now: the next normal KPIs.

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Embracing uncertainty


Illumine8 CEO Christina May teams up with Kenwood Management Company's Bill Singer to provide unique insight into sparking innovation in an uncertain era.

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Leveraging failure to grow a business


Illumine8 CEO Christina May explores why your business has to fail in order to succeed and how to create a culture that embraces calculated risk.

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Building the 100-year company


This type of stability is born from strong leadership, steadfast values, and strong brand positioning.

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Stripping your business to prepare for the new normal


The new normal lies ahead. By acting decisively now, family businesses can unburden themselves from sunk costs and get back to business.

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How to strategically pivot your business during challenging times


Founder & CEO Christina May offers deeply personal insight and embraces the chaos by outlining actionable strategies during these turbulent times.

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Adapting to generational change


OK, boomer. OK, millennial. While popular stereotyping summons generational adversaries, can their core values be leveraged in your organization?

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2020 family business trends


Insights into 2020 family business trends including business performance, AI, cybersecurity, succession planning, workplace trends, and economic outlook.

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Shareholder vs. society: Defining your business’s changing role


Creating shareholder wealth as a business's ultimate purpose has fallen from its boardroom pedestal.

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Brand new Illumine8


With a new logo, typeface, color, and more to better express our company, clients, and passion for what we do, i8 shifts its focus to family-based businesses.

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Spotting a fake


Our culture values innovation but does it pay off in business? Christina May dives deeper into this topic and explains why imitation is the new innovation.

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Why strategic planning is crucial for family businesses


With a possible recession, strategic planning is as important as ever for family businesses in the U.S. Our CEO takes a deeper dive into this topic.

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How high-performing businesses leverage internal marketing for profit


Illumine8 CEO Christina May explores increasing employee engagement as a business strategy for growth.

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