Content Collaboration Boosts Web Traffic

Commercial Real Estate Brokerage Enjoys Best Year on Record

MacRo Commercial Real Estate, a well-established commercial and land brokerage in Frederick, Maryland, had a good problem: the entire team was busy in the field or managing operations while business was booming.

Aspects of marketing and content management, which had been handled in-house, became a strain on resources. MacRo selected Illumine8 to manage content development and assist with marketing activities, freeing its team to focus on closing more transactions.

Client Name worked with Illumine8 Marketing and PR to accomplish their aggressive marketing goals.


Increase in Web Traffic


Increase in Blog Engagement


Increase in Organic Search Traffic

The challenge

The greatest challenge facing the partnership was limited time and efficiency. With the MacRo team constantly in the field, meeting with leads and engaging with clients, keeping the content and marketing machine operating seamlessly was a challenge. MacRo needed a systematic approach to content development and marketing to maintain audience engagement and lead generation.

2016 was one of MacRo's best years, which meant more time out of the office with clients and closing transactions. That meant less time for managing our successful blog, email program and other marketing tasks. With the Illumine8 helping to manage our marketing program, we didn't miss a beat. Our team's input and time was used efficiently, which made a huge difference for us. And our marketing results remained strong.

-Rocky Mackintosh, President, MacRo Commercial Real Estate, LTD

Illumine8 Services:

Content Marketing

Strategic blogging and refreshed website copy helped MacRo connect with their audience.

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Marketing Strategy

Marketing management, strategy, and reporting were crucial factors to MacRo's success.

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Marketing Automation

Email marketing, planning and coordination delivered timely content to MacRo's contacts.

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The Process

The Illumine8 team worked closely with MacRo team members to generate content ideas, manage the content calendar and write blogs for MacRo. In addition, Illumine8’s lead writers edited and revised content and created fresh copy for the MacRo website.

The collaboration generated a strong mix of data-driven content, local interest stories and 101-102 level content development that provided high view rates, valuable and actionable information and blogs with longer shelf life that continued to produce throughout the year.



The content collaboration and management services provide by Illumine8 helped MacRo Commercial Real Estate increase its web traffic by 11%, improved organic search traffic sources by 15%, improved Google search page positioning, increased blog views by 13% and tripled blog engagement levels.

What’s more, the MacRo team was freed from time consuming marketing and content responsibilities and could focus its full energy on closing transactions.

As of Q3 2016, MacRo had increased its transaction dollar volume by 20% and its number of closings by 14% when compared to the first three quarters of 2015.

15% increase organic search traffic

15% increase organic search traffic

15% increase organic search traffic

15% increase organic search traffic

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