Increase in social media reach and engagement, year-over-year
Growth in website traffic, year-over-year
Best of Frederick Award Winners
Madrones, a new-concept, American bar & grill-style restaurant located in Frederick, Maryland, opened in early 2013.
A few months after opening, Madrones partnered with Illumine8 to generate a steady pipeline of new customers for their flagship Frederick, Maryland, restaurant located in the Clemson Corner shopping center. Illumine8 focused on generating awareness and new customers via a customized marketing & content strategy — including a comprehensive social media campaign — combined with improved website design and functionality. Together, Illumine8 and Madrones developed not just a marketing strategy, but also business strategy that included monthly specials, segmentation in the craft beer market, and a brunch product.
“We’re not a national chain so when we opened in Frederick not many folks knew our name. That was a major challenge for us. Illumine8 generated awareness and new customers for us quickly. Their content strategy and management program, as well as their ability to track results and adjust tactics quickly, contributed greatly to a successful first year and is a big reason we’re still thriving today.”
- Fred Rosenthal, President, Jaspers Restaurant Group
The Content Strategy
The marketing and content strategy delivered Madrones the results they needed, tripling social engagement levels and quadrupling website traffic. Illumine8 also facilitated award submissions, promoting Best of Frederick Award wins via their website and various social media outlets.
Today, Madrones is a well-known and successful Frederick restaurant staple and is a key player in its burgeoning foodie scene.