Illumine8's Why: When brilliance is not enough

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I founded Illumine8 Marketing & PR for very personal reasons.

My grandfather was brilliant. He created custom control panels that solved complex electrical problems in a world without computers.

He was an entrepreneur, a musician, a World War II veteran, a mayor and a wicked pool player. What he was not: a self-promoter.

My grandfather felt all marketing was phony. He felt the work should speak for itself. His business thrived on word-of-mouth referrals, and when his loyal customers moved or passed on, his business faded away.

I came to realize my grandfather was both right and wrong.

He was right in his passionate commitment to solving people's problems. He missed the mark because he couldn't see--due to negative experiences--how thoughtful, authentic marketing could empower him to help more people for longer.

Illumine8 exists to help people like my grandfather--hard working, honest, problem-solving folks that find it challenging to grow their businesses despite having a strong team and excellent products and services.

By delivering authentic, practical and measurable lead generation and business development solutions, we free our partners to get back to doing what they love--innovating and helping their customers. 

That's a little bit of our "Why" story. We'd love to hear yours.

If you'd like to share your "Why" story with us, or learn more about what we can do for you, reach out. We'd love to hear from you. 

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