Email Marketing

Did you know email is almost 40 times more effective than Twitter and Facebook in attracting new customers? A consistent and content-rich email marketing strategy is a cost-effective way to promote your brand to your specific market segments and grow your revenue. Illumine8’s email strategy is driven by meaningful content resulting in customer acquisition and retention.

7 ways implementing an email strategy with Illumine8 helps your built environment company:

• Interact with customers in real-time
• Build brand credibility and recognition

Email Newsletters are one of the most potent and personal digital marketing tools available. Through an automated email newsletter, you communicate directly with your prospects and customers with valuable content and relevant promotions to their inboxes. Illumine8’s expertise helps you curate the best brand engagement experience in alignment with your customer’s behavior and your brand’s offerings.

Five reasons why your built environment company should invest in consistent email communications and newsletters:

Brand marketing that isn’t just another advertisement: If your only digital presence is banner ads and promotions, you may be relegated to the spam folder or experience a low click-through rate. Email newsletters provide brand engagement for your customers at any buyer journey stage. 

Email automation is essential to transforming your sales team’s time and focusing on efforts that grow your bottom line. Reach the right people with a targeted message at the right moment—without manual labor.  With Illumine8’s expertise, we implement strategies to segment, target, and personalize your messages using rich behavioral data and attributes.

Four benefits of email automation include:

Personalize your customers’ experiences: Research concludes that most customers respond positively to personalized content. Through email automation, you can create a series of automated emails to grow customer relationships efficiently.