Dramatic Traffic Surge & Big Win Post Launch

Client Case Study


Kaempf & Harris, located in Frederick, Maryland, handles commercial, industrial, and institutional sheet metal fabrication projects of any size, including design/build, plan and spec, and custom design solutions.

Kaempf & Harris partnered with Illumine8 Marketing & PR to develop and design a new website that would enhance the organization’s thought leadership position, generate new leads, and build a flexible platform for offering an online catalogue of products.

2170%

2170% Increase in web traffic in six months

45

45 days from start to launch

globe

First international partnership

The Challenge


The biggest challenge facing the Kaempf & Harris website project was a compressed timeline. For a variety of complex market factors, the new website needed to be launched within a 45-day window.

The Process


The Illumine8 team conducted in-depth discovery sessions with the Kaempf & Harris core team to identify their website pain points and goals. The Illumine8 team then constructed a detailed site map, outlining the optimal navigation flow, core functionalities, image and CTA placement.

To meet the compressed timeline, Illumine8 identified process efficiencies and remained agile while preserving the high quality of the end product.

Once Kaempf & Harris approved the site map development, design and content creation commenced. To meet the compressed timeline, Illumine8 identified process efficiencies and remained agile while preserving the high quality of the end product.

The Results


The website launch resulted in an immediate increase in traffic and a dramatic increase in lead generation within the first six months. Within two days of the launch, Kaempf & Harris received their first international lead from Switzerland, which later became the organization's first international partnership.