Welcome to the Marketing Monday Q&A - where Illumine8 goes live and answers your questions about marketing and business live on the air.
You can catch each episode on Monday at 6pm live on Facebook and Instagram.
Each video is available on Illumine8’s YouTube channel, Facebook and coming soon Alexia Flash Briefing and podcast.
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When you have a new product or service and nothing to really go on, the best place to start is persona development. In the beginning, a lot of persona development can feel anecdotal - but that doesn’t stop you from honing in on real data to back up your hunches. A persona is a fictional short story that describes your ideal customer. Don’t know where to start - the answer lies with tools you already have.
Primary Data Tools:
Secondary Data Tools:
Stop thinking about funding. Don’t sweat finding customers. Easier said than done, we know. What you need to do is make sure that your product or service is the best - it’s the spaghetti that sticks to the wall. When it sticks - then worry about funding, marketing and that fancy espresso machine.
A company name is not a personal brand and once it's established it's harder to change. On average most of us an expect to work 40 or more years in our lives. According to the Bureau of Labor Statistics the median number of years that wage and salary workers had been with their current employer was 4.2 years in January 2016 - which means there is a good chance your career my evolve, specialize or completely change several times. Your tribe of followers is going to follow you no matter where you go in your career, provided you provide good authentic content.
Want to turn a company brand on its head? Look what happened to Kodak.
There is a short story by Ursula K. Le Guin entitled, “The Rule of Names,” which spins the tale of a dragon in disguise. The moral of the story tells us that revealing the true name of something will reveal its true form. What’s in a name you ask? Everything.
If you have decided to pursue a personal brand, what better brand is there than your own name?
If you have questions and have enjoyed what you have learned from Illumine8's Marketing Monday Q&A, hit us with a like and follow on Facebook, subscribe to our YouTube channel, and comment with your question for the next #MarketingmondayQ&A.