The most important marketing metrics for reporting success
Posted by Steve Surdez|May 11, 2017
Have you ever walked away from a quarterly or monthly management meeting feeling like your marketing activities don't add up? That you failed to trumpet your marketing successes to their fullest extent?
We've all been there. It can be extremely frustrating.
As the manager, how can you identify the most important marketing metrics for reporting success? In other words, how can your report on the marketing analytics that matter most to your boss and c-suite?
Showcasing your successes and mitigating the risk from potential failures is essential to protecting the trust you've worked so hard to build and the budget you rely on to push forward.