This morning, less than four months removed from honoring Prince with his own official shade of purple, Pantone announced Ultra Violet (PANTONE 18-3838 TCX) as it's "Color of the Year" for 2018.
Speaking to the Associated Press, Pantone Vice President Laurie Pressman noted the color was chosen to evoke a counterculture flair, and shied away from any politically-charged motives. She cited inspiration from home design, product design, fashion, and the idea of not just living outside the box, but with no box at all.
Ultra Violet is the 20th hue to earn Color of the Year honors, and the first purple-shaded one since Radiant Orchid in 2014. It is a stark contrast from Greenery, 2017's Color of the Year.
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