It is essential to have strong visual assets in any marketing campaign.
Download the ChecklistPeople process images 60,000 times faster than text, and nearly all information sent to the brain is visual.
Simply taking any picture from a stock photography website and adding it to a landing page or email is not enough. While stock photography can be very useful, nothing really compares to original photography, especially for your company's branding.
You don't have to be an expert photographer to take great marketing photos (although that certainly helps).
Our Marketing Photo Checklist can teach you the best practices for: