Marketing and RevOps for Distributors

Distributor Consumer and Trade Marketing

Distributor marketing is a balancing act between different audiences while managing supply chains and demand for your installation or maintenance services, whether you distribute directly to consumers or trade partners. Multiple audiences mean your business depends on leveraging a tight alignment between your people, processes, and technology. Are your marketing and sales teams in alignment with service? Can you automate your customer service and retention communications? Are you able to expand your sales through integration with your e-commerce website and ERP? If you are looking to leverage the most from your marketing technology, you know you need to do more with less every day to keep meeting market demand. Revenue Operations helps distributors take their marketing, sales, and service functions to the next level.

Digital marketing for distributors

Distributor marketing helps B2B companies (or wholesale distributors) increase the appeal of products and drive sales. Illumine8 enables you to create content on all platforms that connect with your customers - both consumer and trade partners. Leverage cooperative manufacturer programs to maximize your investment while differentiating your trade showroom, installation, or maintenance services. Automate digital communications in alignment with your customers buying journey to expand customer retention programs and generate recurring revenue. For example, imagine automating maintenance agreement renewals, extended warranties, and eCommerce shopping notifications. Is your distributor digital marketing strategy built to meet buyers' demand today and tomorrow? 

Distributor RevOps starts with the right tech stack

Distributors know that their customers have multiple choices for the same products. In the long term, the distributor that wins is the one who can retain its customers by providing a superior service experience. Elevate your customer experience by aligning your customer marketing, sales, and service software into one powerful integrated system to power individualized messaging. Align your e-commerce and ERP systems with your communication systems to power your team with complete customer ROI and life-cycle reporting. 

"Companies with RevOps functions typically see 19% faster growth and 15% more profits."


Building Success: Featured Case Studies

We love to build. Scale your business by aligning your people, processes, and technology. Build your digital marketing strategy, grow through automation and expand with RevOps. View our case studies and learn how we were able to make a lasting impact and drive growth for our clients.

Builder Marketing Case Study

New Home Builder nets 442% lead increase with marketing automation

Illumine8 helped the developer and builders of this PUD build an automated sales lead generation campaign by mapping their buyer's journey to automatically send qualified sales leads to the sales team. This increased both efficiencies, follow-up, and qualified buyers by 442% over six weeks.


RevOps transforms customer experience for Real Estate Firm

Learn how Illumine8 helped this commercial property management and investment firm leverage digital automation to save hundreds of employee hours per year by automating this one customer service process.

“What I find interesting and fun about what Illumine8 brings to us is they'll come up with a good idea at first, like updating our website. Then, out of the blue, they surprise me and say, ‘Oh no, there's more you can do’. Or even ‘have you thought about doing this?’”

- Bill Singer, Principal, Kenwood Management Company

Types of Engagements

Growing manufacturing companies in and who support the building industry partner with Illumine8 to leverage revenue operations in the following engagements:


Building your RevOps Foundation

Our team will work with you to focus on foundational revenue operations functions required for every business to scale. Foundational revenue operations include digital marketing, CRM, inbound marketing, goal setting, and benchmarking.


Growing with RevOps Automation

Revenue operations automation leverages a technology audit to review your processes from a profit and customer experience perspective. We discover efficiencies and codify best practices for marketing, sales, and operational automation.


Expanding profits with RevOps

Achieving organizational alignment with revenue operations accelerates a cycle of value generation. We accelerate goal to customer alignment with real-time custom dashboards giving you transparency to all activities contributing ROI.

We are a revenue operations firm for businesses that support the building industry: manufacturers, distributors, builders, and real estate management services.

Explore all our resources

Interested in reading more about Illumine8 and our thought-leadership content?

Read through our Kenwood Management Case Study to learn how we accomplished digital transformation through a series of marketing and automation projects, or learn about how you leverage agency partners to increase ROI.  

Whatever your goal, we have solutions to help you achieve it.