Using a metrics-and-analytics driven approach, we’ll deploy a mix of inbound and outbound tactics to grab the attention of qualified leads not yet aware of your business.
Through both organic and paid methods, qualified leads will discover your brand and begin to explore your website.
Strategic inbound marketing content will engage these new leads, delivering valuable content that nurtures them through the sales funnel toward conversion.
To supplement organic search, we’ll use data analytics to deploy your content via paid search and advertising across channels frequented by your target audience. Pay-per-click, SEO, SEM and social media advertising are all in the balanced mix.
Your inbound marketing strategy and high-quality content will engage these new leads, providing value, pulling them through the funnel and positioning your brand as a trusted resource.
Using marketing automation technology and workflows, your team can continue to engage new leads efficiently and effectively.
Create lead nurture campaigns, deploy Account-Based Marketing (ABM), implement email marketing and run webinars and events to nurture your leads toward conversion.
Build and maintain your email/customer database to empower future demand generation and inbound marketing efforts, accelerating revenue growth in the process.