---
title: Strategic Marketing, Sales & Customer Experience | Illumine8 | Samantha Brackett
description: Samantha is a business strategist and marketing veteran. Obsessed with business and advancing our clients’ growth, she works to understand client organizational structure, processes, and goals. Samantha brings over 20 years of experience driving sales growth in media and commercial real estate industries. Prior to joining Illumine8, she was the Director of Market Strategy for a DC/NY-based national architectural firm. She worked for many years in broadcast television and radio and has owned and operated her own advertising agency. Samantha stays active in her community with her husband and gives back as a Director for the Veterans Council, Impact 100, and her family foundation.
---

# i8 Blog

Creative, marketing, and development resources at your fingertips.

### Posts by Tag

- [Marketing (116)](https://www.illumine8.com/blog/topic/marketing-article)
- [Automation (55)](https://www.illumine8.com/blog/topic/automation-article)
- [Sales (48)](https://www.illumine8.com/blog/topic/sales)
- [Transformation (46)](https://www.illumine8.com/blog/topic/transformation-article)
- [News (45)](https://www.illumine8.com/blog/topic/news-article)

Posts by

## Samantha Brackett

[![Featured_Image](https://www.illumine8.com/hubfs/I8-meeting-july2025.png)](https://www.illumine8.com/blog/five-benefits-of-a-property-management-marketing-strategy)

##### [5 Benefits of a Property Management Marketing Strategy](https://www.illumine8.com/blog/five-benefits-of-a-property-management-marketing-strategy)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8-blog-2024-speaking-engagement.png)](https://www.illumine8.com/blog/1-hour-marketing-plan-highlights-from-the-frederick-nonprofit-summit)

##### [1-Hour Marketing Plan: Highlights from the Frederick Nonprofit Summit](https://www.illumine8.com/blog/1-hour-marketing-plan-highlights-from-the-frederick-nonprofit-summit)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8-blog-2024-builders-show%20(1).png)](https://www.illumine8.com/blog/top-nahb-international-builders-show-blogs)

##### [Top NAHB International Builders' Show Blogs](https://www.illumine8.com/blog/top-nahb-international-builders-show-blogs)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8-blog-4-trends-feb2024-02.png)](https://www.illumine8.com/blog/top-4-digital-marketing-strategy-trends-for-distributors)

##### [Top 4 digital marketing trends for distributors](https://www.illumine8.com/blog/top-4-digital-marketing-strategy-trends-for-distributors)

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[![Featured_Image](https://www.illumine8.com/hubfs/1_MarketingImages/newsletter/i8-blog-CustomerRetention_20231113-1.jpg)](https://www.illumine8.com/blog/steps-for-an-effective-customer-retention-strategy-for-distributors)

##### [Steps for an effective customer retention strategy for distributors](https://www.illumine8.com/blog/steps-for-an-effective-customer-retention-strategy-for-distributors)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8-blog-homeservices-newsletter-20231115.jpg)](https://www.illumine8.com/blog/email-newsletters-a-must-for-home-service-professionals)

##### [Email newsletters - a must for home service professionals](https://www.illumine8.com/blog/email-newsletters-a-must-for-home-service-professionals)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8-blog-segmentation-positioning.jpg)](https://www.illumine8.com/blog/segmentation-targeting-and-positioning-for-your-home-services-business)

##### [Segmentation, targeting, & positioning for your home services business](https://www.illumine8.com/blog/segmentation-targeting-and-positioning-for-your-home-services-business)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8-blog_crm_manufacturers.jpg)](https://www.illumine8.com/blog/crm-implementation-a-game-changer-for-manufacturers)

##### [CRM implementation: A game-changer for manufacturers](https://www.illumine8.com/blog/crm-implementation-a-game-changer-for-manufacturers)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8_blog_3_differences_Inbound_outbound.jpg)](https://www.illumine8.com/blog/3-differences-between-outbound-inbound-marketing-for-distributors)

##### [3 Differences Between Outbound & Inbound Marketing for Distributors](https://www.illumine8.com/blog/3-differences-between-outbound-inbound-marketing-for-distributors)

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[![Featured_Image](https://www.illumine8.com/hubfs/FA-june-featured-image-2.jpeg)](https://www.illumine8.com/blog/digital-transformation-boost-construction-profits-by-hiring-the-best-and-giving-them-the-best-tools)

##### [Digital Transformation: Boost construction profits by hiring the best and giving them the best tools](https://www.illumine8.com/blog/digital-transformation-boost-construction-profits-by-hiring-the-best-and-giving-them-the-best-tools)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/Illumine8-Blog-How-to-Boost-Your-Real-Estate-Industry-Success-on-Social-Media-Hero-Image.jpeg)](https://www.illumine8.com/blog/how-to-boost-your-real-estate-industry-success-on-social-media)

##### [How to Boost Your Real Estate Industry Success on Social Media](https://www.illumine8.com/blog/how-to-boost-your-real-estate-industry-success-on-social-media)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8_Blog_GoogleAnaylytics_srh_20230830.jpg)](https://www.illumine8.com/blog/5-website-seo-kpis-to-track-with-google-analytics-for-manufacturers)

##### [Boost Your Manufacturing Website's SEO with Google Analytics](https://www.illumine8.com/blog/5-website-seo-kpis-to-track-with-google-analytics-for-manufacturers)

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[![Featured_Image](https://www.illumine8.com/hubfs/1_MarketingImages/images/Blog%20Images/i8-digital-marketing-remodeling-real-estate-firms%20(1).jpg)](https://www.illumine8.com/blog/thought-leadership/marketing-for-contractor-businesses)

##### [Marketing for Contractor Businesses That Don’t Want to Waste Time](https://www.illumine8.com/blog/thought-leadership/marketing-for-contractor-businesses)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8_Blog_ibs2024_srh_20230815.jpg)](https://www.illumine8.com/blog/building-success-find-internal-team-alignment-at-ibs-2024)

##### [Building Success: Find Internal Team Alignment at IBS 2024](https://www.illumine8.com/blog/building-success-find-internal-team-alignment-at-ibs-2024)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/i8_blog_instagram_srh_20230815.jpg)](https://www.illumine8.com/blog/instagram-hacks-for-successful-home-builder-social-media)

##### [Instagram Hacks for Successful Home Builder Social Media](https://www.illumine8.com/blog/instagram-hacks-for-successful-home-builder-social-media)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/I8_Blog_Header_Part2_Typography_srh_20230807.jpg)](https://www.illumine8.com/blog/the-power-of-typography-real-estate-website-copy-tips-2)

##### [The Power of Typography: Real Estate Website Copy Tips, part two](https://www.illumine8.com/blog/the-power-of-typography-real-estate-website-copy-tips-2)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/I8_Blog_Header_Power_Typography_srh_20230807.jpg)](https://www.illumine8.com/blog/elevate-your-real-estate-website-copy-with-typography)

##### [Elevate Your Real Estate Website Copy with Typography](https://www.illumine8.com/blog/elevate-your-real-estate-website-copy-with-typography)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog-ThoughtLeadership/illumine8-blog-housing-profit-revenue-chart-revops.webp)](https://www.illumine8.com/blog/thought-leadership/boosting-construction-business-profits-7-must-know-revops-strategies)

##### [Boosting Construction Business Profits: 7 Must Know RevOps Strategies](https://www.illumine8.com/blog/thought-leadership/boosting-construction-business-profits-7-must-know-revops-strategies)

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[![Featured_Image](https://www.illumine8.com/hubfs/I8_Blog_Scale_Dashboards_srh_20230710.jpg)](https://www.illumine8.com/blog/scale-your-home-building-business-with-revops-dashboards)

##### [Scale Your Home Building Business with RevOps Dashboards](https://www.illumine8.com/blog/scale-your-home-building-business-with-revops-dashboards)

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[![Featured_Image](https://www.illumine8.com/hubfs/I8_Blog-Internal-Branding-srh-20230712.jpg)](https://www.illumine8.com/blog/internal-branding-marketing-tips-to-increase-employee-retention)

##### [Internal branding tips to increase employee retention, productivity](https://www.illumine8.com/blog/internal-branding-marketing-tips-to-increase-employee-retention)

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[![Featured_Image](https://www.illumine8.com/hubfs/I8_Blog_PRInbound_srh_20230703-2.jpg)](https://www.illumine8.com/blog/inbound-marketing-integrated-public-relations-for-real-estate)

##### [Inbound marketing and integrated public relations for real estate](https://www.illumine8.com/blog/inbound-marketing-integrated-public-relations-for-real-estate)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/Illumine8-AI-VR-Headset-Architect-Construction.webp)](https://www.illumine8.com/blog/thought-leadership/transform-your-built-environment-marketing-strategy-with-ai)

##### [Transform your built environment marketing strategy with AI](https://www.illumine8.com/blog/thought-leadership/transform-your-built-environment-marketing-strategy-with-ai)

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[![Featured_Image](https://www.illumine8.com/hubfs/i8-blog-customer-anxiety.jpg)](https://www.illumine8.com/blog/customer-retention-strategies-for-the-anxious-home-services-client)

##### [Customer retention strategies for the anxious home services client](https://www.illumine8.com/blog/customer-retention-strategies-for-the-anxious-home-services-client)

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[![Featured_Image](https://www.illumine8.com/hubfs/0_OptimizedImages/Illumine8-Blog/Illumine8-Washington-DC-Capitol-Hud-Innovative-Housing-Positioning.webp)](https://www.illumine8.com/blog/the-innovative-housing-showcase-our-take-on-positioning-strategies)

##### [The Innovative Housing Showcase - our take on positioning & strategies](https://www.illumine8.com/blog/the-innovative-housing-showcase-our-take-on-positioning-strategies)

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[![Featured_Image](https://www.illumine8.com/hubfs/illumin8_MarketingStrategy_Roofers_Blog.jpg)](https://www.illumine8.com/blog/marketing-strategy-ideas-for-roofers-4-simple-ways-to-win-more-business)

##### [Four marketing strategy ideas for roofers to win more business](https://www.illumine8.com/blog/marketing-strategy-ideas-for-roofers-4-simple-ways-to-win-more-business)

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##### [Customer retention strategy, referrals, & reviews for contractors](https://www.illumine8.com/blog/customer-retention-strategy-referrals-reviews-for-contractors)

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##### [4 customer experience key performance indicators for distributors](https://www.illumine8.com/blog/4-customer-experience-key-performance-indicators-for-distributors)

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##### [6 content creation tips for Real Estate teams website copy](https://www.illumine8.com/blog/6-best-content-creation-practices-for-real-estate-teams-website-copy)

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[![Featured_Image](https://www.illumine8.com/hubfs/illumine8-blog-header-modular-homes.jpg)](https://www.illumine8.com/blog/manufactured-homes-revenue-operations-a-disruptor-in-operations-marketing-sales)

##### [Manufactured homes disrupt building industry with revenue operations](https://www.illumine8.com/blog/manufactured-homes-revenue-operations-a-disruptor-in-operations-marketing-sales)

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##### [7 fonts to avoid to maximize your real estate website optimization](https://www.illumine8.com/blog/the-7-worst-fonts-your-real-estate-companys-website-optimization)

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[![Featured_Image](https://www.illumine8.com/hubfs/ibs-2023-wrap-up-header.jpg)](https://www.illumine8.com/blog/revenue-operations-at-the-2023-international-builders-show)

##### [Revenue Operations on Display at the International Builders' Show](https://www.illumine8.com/blog/revenue-operations-at-the-2023-international-builders-show)

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[![Featured_Image](https://www.illumine8.com/hubfs/2023-pantone-color-construction-marketing.jpg)](https://www.illumine8.com/blog/2023-colors-of-the-year)

##### [2023 color of the year & its influence on construction marketing](https://www.illumine8.com/blog/2023-colors-of-the-year)

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##### [4 Trends to Watch For at the '23 International Builders Show | i8 Blog](https://www.illumine8.com/blog/4-key-trends-at-international-builders-show-las-vegas)

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##### [How churn impacts customer retention & sales pipeline of manufactures](https://www.illumine8.com/blog/how-churn-impacts-customer-retention-of-manufactures)

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[![Featured_Image](https://www.illumine8.com/hubfs/Illumine8_How%20_to_create_budget%20_for_your_Construction_Companys_Marketing_Strategy.png)](https://www.illumine8.com/blog/how-to-create-a-budget-for-your-construction-companys-marketing-strategy)

##### [Make a Marketing Budget for Your Construction Company | i8 Blog](https://www.illumine8.com/blog/how-to-create-a-budget-for-your-construction-companys-marketing-strategy)

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##### [4 Questions When Building a Marketing Strategy | i8 Blog](https://www.illumine8.com/blog/four-questions-to-ask-when-building-your-marketing-strategy)

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##### [2022 Company Branded Gift Guide](https://www.illumine8.com/blog/company-branded-gift-giving-guide)

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##### [How to Create Buyer Personas For Today’s Built Environment | i8 Blog](https://www.illumine8.com/blog/how-to-create-buyer-personas-for-todays-built-environment)

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[![Featured_Image](https://www.illumine8.com/hubfs/Illumine8_Is_Manufactured_Housing_the_Answer_to_Affordable_Housing.png)](https://www.illumine8.com/blog/workforce-and-affordable-housing-is-the-challenge-is-manufactured-housing-the-answer)

##### [Workforce and affordable housing is the challenge – is manufactured housing the answer?](https://www.illumine8.com/blog/workforce-and-affordable-housing-is-the-challenge-is-manufactured-housing-the-answer)

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[![Featured_Image](https://www.illumine8.com/hubfs/Illumine8-Four-Methods-of-Brand-Engagement.png)](https://www.illumine8.com/blog/four-methods-of-brand-engagement-you-should-be-doing-monthly)

##### [Four methods of brand engagement you should be doing monthly](https://www.illumine8.com/blog/four-methods-of-brand-engagement-you-should-be-doing-monthly)

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##### [How Data Accuracy Costs You $1.8 Trillion A Year | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-data-accuracy-costs-you-1.8-trillion-a-year-and-how-to-fix-it)

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##### [Eight building industry disruptors to watch and react to](https://www.illumine8.com/blog/eight-building-industry-disruptors-to-watch-and-react-to)

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##### [How to Survive Economic Headwinds - Blog | Illumine8](https://www.illumine8.com/blog/how-to-survive-economic-headwinds-by-getting-back-to-marketing-and-operations-basics)

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[![Featured_Image](https://www.illumine8.com/hubfs/revops-reading-blog.jpg)](https://www.illumine8.com/blog/get-revops-ready-with-these-six-must-read-books)

##### [Get RevOps ready with these six must-read books](https://www.illumine8.com/blog/get-revops-ready-with-these-six-must-read-books)

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##### [Apply within: Feeling the labor shortage squeeze? Leverage your RevOps principles to attract candidates](https://www.illumine8.com/blog/leverage-your-revops-principles-to-attract-candidates)

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##### [Cochran & Mann website receives Award of Excellence in the 2022 Communicator Awards](https://www.illumine8.com/blog/cochran-and-mann-receives-award-of-excellence-in-2022-communicator-awards)

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##### [Why good is the enemy of great in your sales CRM system](https://www.illumine8.com/blog/why-good-is-the-enemy-of-great-in-your-sales-crm-system)

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[![Featured_Image](https://www.illumine8.com/hubfs/i8-blog-internal-marketing-manufacturing.jpg)](https://www.illumine8.com/blog/why-internal-marketing-should-matter-to-your-manufacturing-business)

##### [Why internal marketing should matter to your manufacturing business](https://www.illumine8.com/blog/why-internal-marketing-should-matter-to-your-manufacturing-business)

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##### [Tech Stack Audit: An Exercise For Bloated Software Systems | i8 Blog](https://www.illumine8.com/blog/thought-leadership/tech-stack-audit-definition-and-exercise-plan-for-bloated-systems)

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[![Featured_Image](https://www.illumine8.com/hubfs/i8-rev-ops-website-blog.jpg)](https://www.illumine8.com/blog/automate-b2b-sales-with-website-using-revops)

##### [How to automate B2B sales with your website using RevOps](https://www.illumine8.com/blog/automate-b2b-sales-with-website-using-revops)

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##### [Cochran & Mann Anniversary Campaign Wins Platinum - Blog | Illumine8](https://www.illumine8.com/blog/cochran-and-mann-30th-anniversary-platinum-hermes-creative-awards)

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##### [Increase Customer Retention With These 5 RevOps Strategies | i8 Blog](https://www.illumine8.com/blog/thought-leadership/increase-customer-retention-with-these-five-revops-strategies)

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[![Featured_Image](https://www.illumine8.com/hubfs/boiling-frog-pot.jpg)](https://www.illumine8.com/blog/the-tale-of-the-boiling-frog)

##### [The tale of the boiling frog](https://www.illumine8.com/blog/the-tale-of-the-boiling-frog)

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##### [Digital Automation Saves Real Estate Firm - Blog | Illumine8](https://www.illumine8.com/blog/digital-automation-saves-real-estate-investment-firm-employees-hundreds-of-hours-per-year)

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##### [How to embrace digital transformation with the five stages of learning](https://www.illumine8.com/blog/how-to-embrace-digital-transformation-with-the-five-stages-of-learning)

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##### [The Only Revenue Reporting You Need in the Built Environment | i8 Blog](https://www.illumine8.com/blog/thought-leadership/the-only-revenue-reporting-metric-that-matters-for-the-built-environment)

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##### [Kenwood Management’s website wins two marketing awards](https://www.illumine8.com/blog/kenwood-managements-website-wins-two-marketing-awards)

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##### [When Should You Walk Away From A Customer? | i8 Blog](https://www.illumine8.com/blog/thought-leadership/when-should-you-walk-away-from-a-customer)

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##### [Illumine8 Founder & CEO named among Frederick Top 50 Under 40](https://www.illumine8.com/blog/illumine8-founder-and-ceo-named-among-frederick-top-50-under-40)

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##### [The RevOps Revolution: Manifesto for creating a cycle of value | i8 Blog](https://www.illumine8.com/blog/thought-leadership/the-revops-revolution)

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##### [Illumine8 wins two gold 2021 MarCom Awards](https://www.illumine8.com/blog/illumine8-wins-two-gold-marcom-awards)

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##### [RevOps Isn’t New, But You Need It | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/revenue-operations-isnt-new-but-you-need-it)

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##### [2021 Business Holiday Gift Guide | i8 Blog](https://www.illumine8.com/blog/2021-business-holiday-gift-guide)

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##### [How to grow your business by marketing with a beginner’s mindset](https://www.illumine8.com/blog/thought-leadership/how-to-grow-your-business-by-marketing-with-a-beginners-mindset)

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##### [Your Sales Enablement Flight Plan for Growing Revenue | i8 Blog](https://www.illumine8.com/blog/thought-leadership/your-sales-enablement-flight-plan-for-growing-revenue)

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##### [How CEOs make time to create that “unexpected leap forward”](https://www.illumine8.com/blog/how-ceos-make-time-to-create-that-unexpected-leap-forward)

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##### [Why Strategies Won't Save Your Business, But Frameworks Will | i8 Blog](https://www.illumine8.com/blog/thought-leadership/why-strategies-wont-save-your-business-but-frameworks-will)

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##### [Summer slow-down? What the trends tell us about the August slump](https://www.illumine8.com/blog/summer-slow-down-august-trends)

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##### [Six transformative books for every business leader | i8 Blog](https://www.illumine8.com/blog/six-transformative-books-for-every-business-leader)

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##### [Five Steps to a Better Sales Strategy | i8 Blog](https://www.illumine8.com/blog/five-steps-to-a-better-sales-strategy)

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##### [Why New Technology Implementations Are A Game of Poker | i8 Blog](https://www.illumine8.com/blog/thought-leadership/why-new-technology-implementations-are-a-game-of-poker)

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##### [How to fail perfectly in business | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-to-fail-perfectly-in-business)

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##### [What Basketball Can Teach You About Employee Retention | i8 Blog](https://www.illumine8.com/blog/thought-leadership/what-basketball-can-teach-you-about-employee-retention)

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##### [Changes to Third-Party Cookie Use on Google - Blog | Illumine8](https://www.illumine8.com/blog/changes-to-third-party-cookie-use-on-google-and-what-it-means-for-your-google-ads)

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[![Featured_Image](https://www.illumine8.com/hubfs/workflow-automation.jpg)](https://www.illumine8.com/blog/how-family-businesses-can-build-sales-automation)

##### [How family businesses can build sales automation](https://www.illumine8.com/blog/how-family-businesses-can-build-sales-automation)

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##### [Why Your Business Doesn’t Have Competitors | i8 Blog](https://www.illumine8.com/blog/thought-leadership/why-your-business-doesnt-have-competitors)

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[![Featured_Image](https://www.illumine8.com/hubfs/rockets-featured-main-blue.jpg)](https://www.illumine8.com/blog/thought-leadership/race-to-revops)

##### [Race to RevOps | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/race-to-revops)

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##### [The Fluidity of Business | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/the-fluidity-of-business)

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##### [Revolutionary Trends That Will Define 2021 for Generations | i8 Blog](https://www.illumine8.com/blog/thought-leadership/revolutionary-trends-that-will-define-2021-for-generations)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-hero-joshua-tree.jpg)](https://www.illumine8.com/blog/thought-leadership/how-to-survive-a-pandemic-and-other-tripwires-in-2021)

##### [How to Survive a Pandemic and Other Tripwires in 2021 | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-to-survive-a-pandemic-and-other-tripwires-in-2021)

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[![Featured_Image](https://www.illumine8.com/hubfs/I8_Blog_Digital_Transformation_srh_20230706-1.jpg)](https://www.illumine8.com/blog/digital-transformation-back-office-automation-for-distributors)

##### [Digital transformation & back office automation for distributors](https://www.illumine8.com/blog/digital-transformation-back-office-automation-for-distributors)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-hero-home-page-lobsters-fa%20(1).jpg)](https://www.illumine8.com/blog/thought-leadership/death-to-discounts)

##### [Death To Discounts | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/death-to-discounts)

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##### [Bridging The Gap Between Passion and Profit in Your Business | i8 Blog](https://www.illumine8.com/blog/thought-leadership/bridging-the-gap-between-passion-and-profit-in-your-business)

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##### [Coaching Business Performance in the Next Normal | i8 Blog](https://www.illumine8.com/blog/thought-leadership/coaching-business-performance-in-the-next-normal)

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##### [Embracing Uncertainty | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/embracing-uncertainty)

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##### [Leveraging Failure to Grow a Business | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/leveraging-failure-to-grow-a-business)

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##### [Creating growth within your team](https://www.illumine8.com/blog/creating-growth-within-your-team)

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##### [How your family-owned businesses can grow its social media following](https://www.illumine8.com/blog/how-your-family-owned-businesses-can-grow-its-social-media-following)

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[![Featured_Image](https://www.illumine8.com/hubfs/libby-featured-blog.jpg)](https://www.illumine8.com/blog/building-creative-thinking-in-the-workplace)

##### [Building creative thinking in the workplace](https://www.illumine8.com/blog/building-creative-thinking-in-the-workplace)

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##### [Illumine8 wins gold Communicator Award for website design](https://www.illumine8.com/blog/illumine8-wins-gold-communicator-award-for-website-design)

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##### [Illumine8 wins two silver Communicator Awards](https://www.illumine8.com/blog/illumine8-wins-two-silver-communicator-awards)

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[![Featured_Image](https://www.illumine8.com/hubfs/anniversary-logos.jpg)](https://www.illumine8.com/blog/construction-anniversary-logo-milestone-branding)

##### [Celebrate your construction company's anniversary with branding](https://www.illumine8.com/blog/construction-anniversary-logo-milestone-branding)

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##### [Building The 100-Year Company | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/building-the-100-year-company)

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##### [Stripping Your Business to Prepare For The New Normal | i8 Blog](https://www.illumine8.com/blog/thought-leadership/stripping-your-business-to-prepare-for-the-new-normal)

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##### [Strategically Pivot Your Business During Challenging Times | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-to-strategically-pivot-your-business-during-challenging-times)

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[![Featured_Image](https://www.illumine8.com/hubfs/target-segmentation.jpg)](https://www.illumine8.com/blog/how-to-build-your-target-audience-to-improve-marketing-segmentation)

##### [How to build your target audience to improve marketing segmentation](https://www.illumine8.com/blog/how-to-build-your-target-audience-to-improve-marketing-segmentation)

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[![Featured_Image](https://www.illumine8.com/hubfs/generational-change-boomers-millennials.jpg)](https://www.illumine8.com/blog/thought-leadership/adapting-to-generational-change)

##### [Adapting to Generational Change | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/adapting-to-generational-change)

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##### [Improving customer experience by executing internal marketing strategy](https://www.illumine8.com/blog/improving-customer-experience-by-executing-internal-marketing-strategy)

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##### [Illumine8 recognized for coveted Summit Emerging Media Award](https://www.illumine8.com/blog/illumine8-recognized-for-coveted-summit-emerging-media-award)

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##### [Talent attraction and retention key to Illumine8's continued success](https://www.illumine8.com/blog/talent-attraction-and-retention-key-to-illumine8s-continued-success)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-insight-family-business-trends.jpg)](https://www.illumine8.com/blog/thought-leadership/2020-family-business-trends)

##### [2020 Family Business Trends | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/2020-family-business-trends)

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[![Featured_Image](https://www.illumine8.com/hubfs/w3-2019-silver-award.jpg)](https://www.illumine8.com/blog/illumine8-wins-silver-w3-award-for-web-design)

##### [Illumine8 wins silver W³ award for web design](https://www.illumine8.com/blog/illumine8-wins-silver-w3-award-for-web-design)

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[![Featured_Image](https://www.illumine8.com/hubfs/marcom-platinum-award.jpg)](https://www.illumine8.com/blog/illumine8-wins-platinum-award-for-print-media-in-global-competition)

##### [Illumine8 wins platinum award for print media in global competition](https://www.illumine8.com/blog/illumine8-wins-platinum-award-for-print-media-in-global-competition)

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[![Featured_Image](https://www.illumine8.com/hubfs/marcom-awards-2019.jpg)](https://www.illumine8.com/blog/illumine8-earns-two-international-digital-media-awards)

##### [Illumine8 earns two international digital media awards](https://www.illumine8.com/blog/illumine8-earns-two-international-digital-media-awards)

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[![Featured_Image](https://www.illumine8.com/hubfs/website-redesign/featured-insight-white.jpg)](https://www.illumine8.com/blog/thought-leadership/spotting-a-fake)

##### [Spotting a Fake | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/spotting-a-fake)

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[![Featured_Image](https://www.illumine8.com/hubfs/growth-strategies-contractor-family-business.png)](https://www.illumine8.com/blog/inbound-marketing-growth-strategies-for-your-contractor-family-businesses)

##### [Inbound marketing growth strategies for contractor family businesses](https://www.illumine8.com/blog/inbound-marketing-growth-strategies-for-your-contractor-family-businesses)

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[![Featured_Image](https://www.illumine8.com/hubfs/silver-davey-award-2019.jpg)](https://www.illumine8.com/blog/illumine8-presented-silver-davey-award-for-lion-dove-logo-design)

##### [Illumine8 presented silver Davey Award for Lion & Dove logo design](https://www.illumine8.com/blog/illumine8-presented-silver-davey-award-for-lion-dove-logo-design)

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[![Featured_Image](https://www.illumine8.com/hubfs/embracing-ai-chat-bot.jpg)](https://www.illumine8.com/blog/embracing-ai-in-small-businesses)

##### [Embracing AI in small businesses](https://www.illumine8.com/blog/embracing-ai-in-small-businesses)

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[![Featured_Image](https://www.illumine8.com/hubfs/customer-service-customer-experience.jpg)](https://www.illumine8.com/blog/how-customer-service-differs-from-the-customer-experience)

##### [How customer service differs from the customer experience](https://www.illumine8.com/blog/how-customer-service-differs-from-the-customer-experience)

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[![Featured_Image](https://www.illumine8.com/hubfs/gs10ksb-alumni-illumine8.jpg)](https://www.illumine8.com/blog/illumine8-goldman-sachs-10000-small-businesses)

##### [Illumine8 completes coveted Goldman Sachs 10,000 Small Businesses program](https://www.illumine8.com/blog/illumine8-goldman-sachs-10000-small-businesses)

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[![Featured_Image](https://www.illumine8.com/hubfs/customer-center.jpg)](https://www.illumine8.com/blog/customers-must-remain-at-the-heart-of-your-branding-strategy)

##### [Customers must remain at the heart of your branding strategy](https://www.illumine8.com/blog/customers-must-remain-at-the-heart-of-your-branding-strategy)

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[![Featured_Image](https://www.illumine8.com/hubfs/5g-cell-tower-phone.jpg)](https://www.illumine8.com/blog/top-ten-2020-digital-transformation-trends)

##### [Top ten 2020 digital transformation trends | i8 Blog](https://www.illumine8.com/blog/top-ten-2020-digital-transformation-trends)

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[![Featured_Image](https://www.illumine8.com/hubfs/generational-family-business.jpg)](https://www.illumine8.com/blog/five-key-characteristics-of-generational-family-businesses)

##### [Five key characteristics of generational family businesses](https://www.illumine8.com/blog/five-key-characteristics-of-generational-family-businesses)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-shareholder-vs-society.jpg)](https://www.illumine8.com/blog/thought-leadership/shareholder-vs.-society-defining-your-businesss-changing-role)

##### [Shareholder vs. Society: Defining Business’s Changing Role | i8 Blog](https://www.illumine8.com/blog/thought-leadership/shareholder-vs.-society-defining-your-businesss-changing-role)

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[![Featured_Image](https://www.illumine8.com/hubfs/storytelling-family-businesses.jpg)](https://www.illumine8.com/blog/how-to-leverage-the-power-of-content-marketing-storytelling-for-your-family-business)

##### [How to leverage content marketing storytelling for family businesses](https://www.illumine8.com/blog/how-to-leverage-the-power-of-content-marketing-storytelling-for-your-family-business)

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[![Featured_Image](https://www.illumine8.com/hubfs/customer-satisfaction-score-kpi.jpg)](https://www.illumine8.com/blog/customer-satisfaction-kpis-you-need-to-implement-now)

##### [Customer satisfaction KPIs you need to implement now | i8 Blog](https://www.illumine8.com/blog/customer-satisfaction-kpis-you-need-to-implement-now)

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[![Featured_Image](https://www.illumine8.com/hubfs/christina-may-success.jpg)](https://www.illumine8.com/blog/starting-your-day-right-for-success)

##### [Starting your day right for success](https://www.illumine8.com/blog/starting-your-day-right-for-success)

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[![Featured_Image](https://www.illumine8.com/hubfs/website-redesign/featured-insight-internal-marketing-updated.jpg)](https://www.illumine8.com/blog/thought-leadership/how-high-performing-businesses-leverage-internal-marketing)

##### [How High Performing Businesses Leverage Internal Marketing | i8 Blog](https://www.illumine8.com/blog/thought-leadership/how-high-performing-businesses-leverage-internal-marketing)

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[![Featured_Image](https://www.illumine8.com/hubfs/review-correlation.jpg)](https://www.illumine8.com/blog/profitable-negative-reviews-womply-survey-proves-surprising-correlation)

##### [Profitable negative reviews? Womply survey proves correlation | i8 Blog](https://www.illumine8.com/blog/profitable-negative-reviews-womply-survey-proves-surprising-correlation)

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[![Featured_Image](https://www.illumine8.com/hubfs/i8_blog_2024_InternalTeamAlignment%20(1).jpg)](https://www.illumine8.com/blog/internal-team-alignment-for-building-professionals-going-digital)

##### [Internal team alignment for building professionals going digital](https://www.illumine8.com/blog/internal-team-alignment-for-building-professionals-going-digital)

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[![Featured_Image](https://www.illumine8.com/hubfs/from-employee-to-entrepreneur.jpg)](https://www.illumine8.com/blog/a-decades-journey-from-employee-to-entrepreneur)

##### [A decade’s journey from employee to entrepreneur and why 90% of founders never look back](https://www.illumine8.com/blog/a-decades-journey-from-employee-to-entrepreneur)

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[![Featured_Image](https://www.illumine8.com/hubfs/featured-brand-new-i8.jpg)](https://www.illumine8.com/blog/thought-leadership/brand-new-illumine8)

##### [Brand New Illumine8 | i8 Blog - Thought Leadership](https://www.illumine8.com/blog/thought-leadership/brand-new-illumine8)

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[![Featured_Image](https://www.illumine8.com/hubfs/mid-year-review.jpg)](https://www.illumine8.com/blog/mid-year-review-critical-to-sustainable-business-success)

##### [Mid-Year Review Critical to Sustainable Business Success](https://www.illumine8.com/blog/mid-year-review-critical-to-sustainable-business-success)

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[![Featured_Image](https://www.illumine8.com/hubfs/gdpr-1.jpg)](https://www.illumine8.com/blog/californias-consumer-privacy-act-brings-gdpr-like-privacy-regulations-to-the-u.s)

##### [California’s Consumer Privacy Act - Blog | Illumine8](https://www.illumine8.com/blog/californias-consumer-privacy-act-brings-gdpr-like-privacy-regulations-to-the-u.s)

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[![Featured_Image](https://www.illumine8.com/hubfs/dotcomm-awards-2019.jpg)](https://www.illumine8.com/blog/illumine8-wins-two-2019-dotcomm-website-awards)

##### [Illumine8 Wins Two 2019 dotCOMM Website Awards](https://www.illumine8.com/blog/illumine8-wins-two-2019-dotcomm-website-awards)

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##### [Illumine8 Team Wins Two 2019 Summit Creative Awards](https://www.illumine8.com/blog/illumine8-team-wins-two-2019-summit-creative-awards)

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[![Featured_Image](https://www.illumine8.com/hubfs/cookie-tracking.jpg)](https://www.illumine8.com/blog/how-increased-data-breach-concerns-have-led-to-the-death-of-cookie-tracking)

##### [How increased data breach concerns have led to the death of cookie tracking](https://www.illumine8.com/blog/how-increased-data-breach-concerns-have-led-to-the-death-of-cookie-tracking)

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[![Featured_Image](https://www.illumine8.com/hubfs/dmn-40under40.jpg)](https://www.illumine8.com/blog/dmn-names-illumine8-marketing-pr-cmo-christina-may-a-2019-40under40-winner)

##### [DMN Names I8 CMO, Christina May, a 2019 40UNDER40 Winner | i8 Blog](https://www.illumine8.com/blog/dmn-names-illumine8-marketing-pr-cmo-christina-may-a-2019-40under40-winner)

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[![Featured_Image](https://www.illumine8.com/hubfs/marketing-strategy-blog.jpg)](https://www.illumine8.com/blog/how-to-create-and-executes-an-effective-business-strategy)

##### [How to create and execute an effective business strategy](https://www.illumine8.com/blog/how-to-create-and-executes-an-effective-business-strategy)

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[![Featured_Image](https://www.illumine8.com/hubfs/cold-calling-blog-final.jpg)](https://www.illumine8.com/blog/4-sales-strategies-better-than-cold-calling)

##### [4 sales strategies better than cold calling](https://www.illumine8.com/blog/4-sales-strategies-better-than-cold-calling)

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[![Featured_Image](https://www.illumine8.com/hubfs/hermes-award-gold.jpg)](https://www.illumine8.com/blog/illumine8-wins-multiple-international-marketing-awards)

##### [Illumine8 wins multiple international marketing awards](https://www.illumine8.com/blog/illumine8-wins-multiple-international-marketing-awards)

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[![Featured_Image](https://www.illumine8.com/hubfs/sales-pipeline.jpg)](https://www.illumine8.com/blog/how-to-build-sales-pipeline)

##### [How to build a sales pipeline](https://www.illumine8.com/blog/how-to-build-sales-pipeline)

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[![Featured_Image](https://www.illumine8.com/hubfs/building-sales-team.jpg)](https://www.illumine8.com/blog/how-to-build-your-first-sales-team)

##### [How to build your first sales team | i8 Blog](https://www.illumine8.com/blog/how-to-build-your-first-sales-team)

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[![Featured_Image](https://www.illumine8.com/hubfs/sales-closing-rates.jpg)](https://www.illumine8.com/blog/5-ways-to-improve-your-sales-closing-rates)

##### [5 ways to improve your sales closing rates](https://www.illumine8.com/blog/5-ways-to-improve-your-sales-closing-rates)

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[![Featured_Image](https://www.illumine8.com/hubfs/lead-scoring.jpg)](https://www.illumine8.com/blog/how-to-create-lead-scoring-model-business)

##### [How to create a lead scoring model for your business](https://www.illumine8.com/blog/how-to-create-lead-scoring-model-business)

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[![Featured_Image](https://www.illumine8.com/hubfs/more-leads-lemons.jpg)](https://www.illumine8.com/blog/generating-more-leads-is-not-answer)

##### [When generating more leads is not the answer](https://www.illumine8.com/blog/generating-more-leads-is-not-answer)

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[![Featured_Image](https://www.illumine8.com/hubfs/business-trends-privacy.jpg)](https://www.illumine8.com/blog/business-development-trends-for-2019)

##### [Business development trends for 2019](https://www.illumine8.com/blog/business-development-trends-for-2019)

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[![Featured_Image](https://www.illumine8.com/hubfs/cog-on-yellow-background.jpg)](https://www.illumine8.com/blog/5-signs-you-need-a-sales-enablement-program)

##### [5 signs you need a sales enablement program | i8 Blog](https://www.illumine8.com/blog/5-signs-you-need-a-sales-enablement-program)

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[![Featured_Image](https://www.illumine8.com/hubfs/surveillance.jpg)](https://www.illumine8.com/blog/marketings-role-in-surveillance-economics)

##### [Marketing’s role in surveillance economics | i8 Blog](https://www.illumine8.com/blog/marketings-role-in-surveillance-economics)

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##### [Signs you need to hire a sales enablement consultant](https://www.illumine8.com/blog/signs-you-need-to-hire-a-sales-enablement-consultant)

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[![Featured_Image](https://www.illumine8.com/hubfs/sales-enablement-bottom-line.jpg)](https://www.illumine8.com/blog/how-sales-enablement-improves-your-bottom-line)

##### [How sales enablement improves your bottom line](https://www.illumine8.com/blog/how-sales-enablement-improves-your-bottom-line)

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[![Featured_Image](https://www.illumine8.com/hubfs/business-love-blog.jpg)](https://www.illumine8.com/blog/when-you-love-your-business-to-death)

##### [When you love your business to death | i8 Blog](https://www.illumine8.com/blog/when-you-love-your-business-to-death)

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[![Featured_Image](https://www.illumine8.com/hubfs/b2b-trends.jpg)](https://www.illumine8.com/blog/five-b2b-marketing-trends-to-watch-in-2019-and-beyond)

##### [Five B2B marketing trends to watch in 2019 and beyond](https://www.illumine8.com/blog/five-b2b-marketing-trends-to-watch-in-2019-and-beyond)

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[![Featured_Image](https://www.illumine8.com/hubfs/internal-marketing-influencers.jpg)](https://www.illumine8.com/blog/how-to-justify-investment-in-internal-marketing-to-key-influencers)

##### [How to justify investment in internal marketing to key influencers](https://www.illumine8.com/blog/how-to-justify-investment-in-internal-marketing-to-key-influencers)

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[![Featured_Image](https://www.illumine8.com/hubfs/optimize-sales-process.jpg)](https://www.illumine8.com/blog/how-to-optimize-your-sales-process)

##### [Improve sales process in three easy steps](https://www.illumine8.com/blog/how-to-optimize-your-sales-process)

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[![Featured_Image](https://www.illumine8.com/hubfs/sales-enablement-tools.jpg)](https://www.illumine8.com/blog/sales-enablement-best-practices)

##### [Sales enablement best practices](https://www.illumine8.com/blog/sales-enablement-best-practices)

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[![Featured_Image](https://www.illumine8.com/hubfs/net-promoter-score.png)](https://www.illumine8.com/blog/how-to-put-net-promoter-score-nps-into-action)

##### [How to put your net promoter score (NPS) into action](https://www.illumine8.com/blog/how-to-put-net-promoter-score-nps-into-action)

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[![Featured_Image](https://www.illumine8.com/hubfs/internal-marketing.jpg)](https://www.illumine8.com/blog/why-internal-marketing-is-important-and-how-to-get-started)

##### [Why internal marketing is important and how to get started](https://www.illumine8.com/blog/why-internal-marketing-is-important-and-how-to-get-started)

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[![Featured_Image](https://www.illumine8.com/hubfs/king-content-is-dead.jpg)](https://www.illumine8.com/blog/content-is-no-longer-king)

##### [The content king is dead](https://www.illumine8.com/blog/content-is-no-longer-king)

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[![Featured_Image](https://www.illumine8.com/hubfs/customer-service-vs-experience.jpg)](https://www.illumine8.com/blog/whats-the-difference-between-customer-service-and-the-customer-experience)

##### [What's the difference between customer service and experience?](https://www.illumine8.com/blog/whats-the-difference-between-customer-service-and-the-customer-experience)

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[![Featured_Image](https://www.illumine8.com/hubfs/customer-perception.jpg)](https://www.illumine8.com/blog/how-to-win-the-customer-experience-and-fortify-your-brand)

##### [How to win the customer experience and fortify your brand](https://www.illumine8.com/blog/how-to-win-the-customer-experience-and-fortify-your-brand)

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[![Featured_Image](https://www.illumine8.com/hubfs/2018-marcom-gold-winner.jpg)](https://www.illumine8.com/blog/illumine8-wins-marcom-awards)

##### [Illumine8 Wins Two Gold MarCom Awards](https://www.illumine8.com/blog/illumine8-wins-marcom-awards)

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[![Featured_Image](https://www.illumine8.com/hubfs/laptop-monitor-mock-yelp.jpg)](https://www.illumine8.com/blog/does-your-business-need-to-be-on-yelp)

##### [Does your business need to be on Yelp?](https://www.illumine8.com/blog/does-your-business-need-to-be-on-yelp)

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[![Featured_Image](https://www.illumine8.com/hubfs/domain-error.jpg)](https://www.illumine8.com/blog/are-you-leasing-your-website)

##### [Are you leasing your website? | i8 Blog](https://www.illumine8.com/blog/are-you-leasing-your-website)

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[![Featured_Image](https://www.illumine8.com/hubfs/davey-award-silver.jpg)](https://www.illumine8.com/blog/illumine8-marketing-pr-wins-silver-davey-award)

##### [Illumine8 wins silver Davey Award](https://www.illumine8.com/blog/illumine8-marketing-pr-wins-silver-davey-award)

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[![Featured_Image](https://www.illumine8.com/hubfs/marketing-budget.jpg)](https://www.illumine8.com/blog/how-to-create-your-first-formal-marketing-budget)

##### [How to create your first formal marketing budget | i8 Blog](https://www.illumine8.com/blog/how-to-create-your-first-formal-marketing-budget)

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[![Featured_Image](https://www.illumine8.com/hubfs/google-plus-shutdown.jpg)](https://www.illumine8.com/blog/what-businesses-need-to-know-about-impending-google-plus-shutdown)

##### [What businesses need to know about impending Google+ shutdown](https://www.illumine8.com/blog/what-businesses-need-to-know-about-impending-google-plus-shutdown)

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[![Featured_Image](https://www.illumine8.com/hubfs/8020-blog.jpg)](https://www.illumine8.com/blog/whats-the-80/20-rule-and-how-can-it-help-your-business)

##### [What's the 80/20 rule and how can it help your business?](https://www.illumine8.com/blog/whats-the-80/20-rule-and-how-can-it-help-your-business)

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[![Featured_Image](https://www.illumine8.com/hubfs/customer-service-bots.jpg)](https://www.illumine8.com/blog/why-customer-service-bots-should-be-considered-by-all-businesses)

##### [Why customer service bots should be considered by all businesses](https://www.illumine8.com/blog/why-customer-service-bots-should-be-considered-by-all-businesses)

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[![Featured_Image](https://www.illumine8.com/hubfs/what-is-okr.jpg)](https://www.illumine8.com/blog/what-is-okr-a-brief-history)

##### [What is OKR? A brief history.](https://www.illumine8.com/blog/what-is-okr-a-brief-history)

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[![Featured_Image](https://www.illumine8.com/hubfs/accounting-glossary-a-g.jpg)](https://www.illumine8.com/blog/accounting-terms-glossary-a-to-g)

##### [Accounting terms glossary, A To G](https://www.illumine8.com/blog/accounting-terms-glossary-a-to-g)

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[![Featured_Image](https://www.illumine8.com/hubfs/dashboard-crm.jpg)](https://www.illumine8.com/blog/how-to-prepare-your-data-for-a-new-crm)

##### [How to prepare your data for a new CRM](https://www.illumine8.com/blog/how-to-prepare-your-data-for-a-new-crm)

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[![Featured_Image](https://www.illumine8.com/hubfs/boring-industries.jpg)](https://www.illumine8.com/blog/4-marketing-tips-for-boring-businesses)

##### [4 marketing tips for trades contractor businesses](https://www.illumine8.com/blog/4-marketing-tips-for-boring-businesses)

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[![Featured_Image](https://www.illumine8.com/hubfs/timber-prices.jpg)](https://www.illumine8.com/blog/high-timber-prices-continue-to-have-a-significant-impact-on-construction-industry)

##### [High timber prices continue to have significant impact on construction industry](https://www.illumine8.com/blog/high-timber-prices-continue-to-have-a-significant-impact-on-construction-industry)

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[![Featured_Image](https://www.illumine8.com/hubfs/best-content-marketing-tools.jpg)](https://www.illumine8.com/blog/the-best-content-marketing-tools-ever)

##### [The best content marketing tools ever](https://www.illumine8.com/blog/the-best-content-marketing-tools-ever)

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[![Featured_Image](https://www.illumine8.com/hubfs/best-logos-downtown-frederick.jpg)](https://www.illumine8.com/blog/best-logos-in-downtown-frederick)

##### [The five best logos in downtown Frederick](https://www.illumine8.com/blog/best-logos-in-downtown-frederick)

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##### [5 grammar rules you should never break in content marketing](https://www.illumine8.com/blog/5-grammar-rules-you-should-never-break-in-content-marketing)

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[![Featured_Image](https://www.illumine8.com/hubfs/community-pool.jpg)](https://www.illumine8.com/blog/marketing-tips-for-property-managers-how-to-leverage-amenities)

##### [Marketing tips for Property Managers: how to leverage amenities](https://www.illumine8.com/blog/marketing-tips-for-property-managers-how-to-leverage-amenities)

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[![Featured_Image](https://www.illumine8.com/hubfs/5-super-easy-social-media-strategies-for%20window-and-door-distributors-1.jpg)](https://www.illumine8.com/blog/5-super-easy-social-media-strategies-for-window-and-door-distributors)

##### [Social media strategy for window and door distributors](https://www.illumine8.com/blog/5-super-easy-social-media-strategies-for-window-and-door-distributors)

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[![Featured_Image](https://www.illumine8.com/hubfs/dot-comm-awards.jpg)](https://www.illumine8.com/blog/illumine8-marketing-pr-wins-two-dotcomm-awards)

##### [Illumine8 wins two dotComm awards | i8 Blog](https://www.illumine8.com/blog/illumine8-marketing-pr-wins-two-dotcomm-awards)

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[![Featured_Image](https://www.illumine8.com/hubfs/it-servers.jpg)](https://www.illumine8.com/blog/3-reasons-established-it-companies-could-be-in-trouble-in-2018-and-beyond)

##### [3 Reasons Established IT Companies Could Be In Trouble | i8 Blog](https://www.illumine8.com/blog/3-reasons-established-it-companies-could-be-in-trouble-in-2018-and-beyond)

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[![Featured_Image](https://www.illumine8.com/hubfs/office-lighting-green.jpg)](https://www.illumine8.com/blog/why-renewable-energy-marketing-should-move-beyond-green)

##### [Why renewable energy marketing should move beyond green](https://www.illumine8.com/blog/why-renewable-energy-marketing-should-move-beyond-green)

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[![Featured_Image](https://www.illumine8.com/hubfs/manufacturing-ecommerce.jpg)](https://www.illumine8.com/blog/e-commerce-continues-emergence-as-game-changer-for-manufacturers)

##### [E-commerce continues emergence as game changer for manufacturers](https://www.illumine8.com/blog/e-commerce-continues-emergence-as-game-changer-for-manufacturers)

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[![Featured_Image](https://www.illumine8.com/hubfs/electrician-dirty-jobs.jpg)](https://www.illumine8.com/blog/3-lessons-contracting-businesses-can-learn-from-dirty-jobs)

##### [3 Lessons Contractors Can Learn From Dirty Jobs | i8 Blog](https://www.illumine8.com/blog/3-lessons-contracting-businesses-can-learn-from-dirty-jobs)

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[![Featured_Image](https://www.illumine8.com/hubfs/remodeling-website.jpg)](https://www.illumine8.com/blog/5-reasons-your-remodeling-website-needs-a-remodel)

##### [5 reasons your remodeling website needs a remodel](https://www.illumine8.com/blog/5-reasons-your-remodeling-website-needs-a-remodel)

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[![Featured_Image](https://www.illumine8.com/hubfs/contractor-website-redesign.jpg)](https://www.illumine8.com/blog/how-contractor-website-redesigns-can-increase-business)

##### [How contractor website redesigns can increase business](https://www.illumine8.com/blog/how-contractor-website-redesigns-can-increase-business)

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[![Featured_Image](https://www.illumine8.com/hubfs/sia-award.jpg)](https://www.illumine8.com/blog/illumine8-wins-summit-creative-award-2018)

##### [Illumine8 Wins Bronze Summit Creative Award](https://www.illumine8.com/blog/illumine8-wins-summit-creative-award-2018)

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[![Featured_Image](https://www.illumine8.com/hubfs/secret-shopping.jpg)](https://www.illumine8.com/blog/how-secret-shopping-can-it-help-your-customer-service)

##### [How secret shopping can help customer service performance](https://www.illumine8.com/blog/how-secret-shopping-can-it-help-your-customer-service)

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[![Featured_Image](https://www.illumine8.com/hubfs/customer-effort-score.png)](https://www.illumine8.com/blog/what-is-customer-effort-score-or-ces)

##### [What is a customer effort score or CES?](https://www.illumine8.com/blog/what-is-customer-effort-score-or-ces)

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[![Featured_Image](https://www.illumine8.com/hubfs/website-redesign.jpg)](https://www.illumine8.com/blog/the-3-biggest-red-flags-when-considering-a-website-redesign)

##### [The 3 biggest red flags when considering a website redesign](https://www.illumine8.com/blog/the-3-biggest-red-flags-when-considering-a-website-redesign)

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[![Featured_Image](https://www.illumine8.com/hubfs/net-promoter-score.png)](https://www.illumine8.com/blog/what-is-a-net-promoter-score)

##### [What is a net promoter score?](https://www.illumine8.com/blog/what-is-a-net-promoter-score)

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[![Featured_Image](https://www.illumine8.com/hubfs/hubspot-service-hub.jpg)](https://www.illumine8.com/blog/what-is-the-new-hubspot-service-hub)

##### [What is the new HubSpot Service Hub?](https://www.illumine8.com/blog/what-is-the-new-hubspot-service-hub)

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[![Featured_Image](https://www.illumine8.com/hubfs/email-course.jpg)](https://www.illumine8.com/blog/the-rise-of-the-email-course)

##### [The rise of the email course](https://www.illumine8.com/blog/the-rise-of-the-email-course)

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[![Featured_Image](https://www.illumine8.com/hubfs/customer-service-blog.jpg)](https://www.illumine8.com/blog/top-5-new-digital-customer-service-trends)

##### [Top 5 new digital customer service trends](https://www.illumine8.com/blog/top-5-new-digital-customer-service-trends)

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[![Featured_Image](https://www.illumine8.com/hubfs/5-design-tips-5-minutes.jpg)](https://www.illumine8.com/blog/improve-your-design-in-5-minutes-with-these-5-tips)

##### [Improve your design in 5 minutes with these 5 tips](https://www.illumine8.com/blog/improve-your-design-in-5-minutes-with-these-5-tips)

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[![Featured_Image](https://www.illumine8.com/hubfs/chat-bot.jpg)](https://www.illumine8.com/blog/tips-for-great-customer-service-in-the-digital-age)

##### [Tips for great customer service in the digital age](https://www.illumine8.com/blog/tips-for-great-customer-service-in-the-digital-age)

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[![Featured_Image](https://www.illumine8.com/hubfs/angry-old-internet-user.jpg)](https://www.illumine8.com/blog/pr-communications-strategies-turn-nimbys-into-promoters)

##### [PR communication strategies to turn NIMBYs into promoters](https://www.illumine8.com/blog/pr-communications-strategies-turn-nimbys-into-promoters)

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[![Featured_Image](https://www.illumine8.com/hubfs/hs-partner-day-blog.jpg)](https://www.illumine8.com/blog/5-things-we-learned-at-hubspot-partner-day-you-must-know)

##### [5 things we learned at HubSpot Partner Day you must know](https://www.illumine8.com/blog/5-things-we-learned-at-hubspot-partner-day-you-must-know)

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[![Featured_Image](https://www.illumine8.com/hubfs/communicator-awards-digital-distinction%20(1).jpg)](https://www.illumine8.com/blog/illumine8-marketing-pr-wins-communicator-award-2018)

##### [Illumine8 wins communicator award of distinction](https://www.illumine8.com/blog/illumine8-marketing-pr-wins-communicator-award-2018)

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[![Featured_Image](https://www.illumine8.com/hubfs/social-media-to-follow.jpg)](https://www.illumine8.com/blog/social-media-accounts-for-inbound-marketers)

##### [10 social media accounts every marketer should follow | i8 Blog](https://www.illumine8.com/blog/social-media-accounts-for-inbound-marketers)

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[![Featured_Image](https://www.illumine8.com/hubfs/hermes-award.jpg)](https://www.illumine8.com/blog/illumine8-wins-gold-hermes-creative-award)

##### [Illumine8 wins gold Hermes creative award](https://www.illumine8.com/blog/illumine8-wins-gold-hermes-creative-award)

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[![Featured_Image](https://www.illumine8.com/hubfs/marketing-qa-video.jpg)](https://www.illumine8.com/blog/monday-marketing-video-marketing)

##### [Monday marketing Q&A: Video marketing](https://www.illumine8.com/blog/monday-marketing-video-marketing)

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[![Featured_Image](https://www.illumine8.com/hubfs/fb-videos-blog.jpg)](https://www.illumine8.com/blog/start-making-facebook-videos-today)

##### [Start making Facebook videos today with these 3 apps](https://www.illumine8.com/blog/start-making-facebook-videos-today)

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[![Featured_Image](https://www.illumine8.com/hubfs/real-estate-marketing.jpg)](https://www.illumine8.com/blog/4-tips-for-tracking-real-estate-marketing-roi)

##### [4 tips for tracking real estate marketing ROI](https://www.illumine8.com/blog/4-tips-for-tracking-real-estate-marketing-roi)

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[![Featured_Image](https://www.illumine8.com/hubfs/youtube-blog.jpg)](https://www.illumine8.com/blog/youtube-seo-demystified-how-to-get-more-views-on-your-videos)

##### [YouTube SEO demystified: How to get more views on your videos](https://www.illumine8.com/blog/youtube-seo-demystified-how-to-get-more-views-on-your-videos)

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[![Featured_Image](https://www.illumine8.com/hubfs/national-remodelers-month.jpg)](https://www.illumine8.com/blog/5-ways-to-leverage-national-remodelers-month)

##### [5 ways to leverage National Remodelers Month](https://www.illumine8.com/blog/5-ways-to-leverage-national-remodelers-month)

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[![Featured_Image](https://www.illumine8.com/hubfs/improve-online-reviews.jpg)](https://www.illumine8.com/blog/how-to-improve-your-online-reviews-in-seven-days)

##### [How to improve your online reviews in 7 days](https://www.illumine8.com/blog/how-to-improve-your-online-reviews-in-seven-days)

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[![Featured_Image](https://www.illumine8.com/hubfs/press-releases.jpg)](https://www.illumine8.com/blog/how-to-get-your-press-releases-published)

##### [How to get your press releases published in seconds](https://www.illumine8.com/blog/how-to-get-your-press-releases-published)

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[![Featured_Image](https://www.illumine8.com/hubfs/marketing-monday-qa-april-16.jpg)](https://www.illumine8.com/blog/monday-marketing-social-medias-role-in-public-relations)

##### [Monday Marketing Q&A: Social media's role in public relations](https://www.illumine8.com/blog/monday-marketing-social-medias-role-in-public-relations)

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[![Featured_Image](https://www.illumine8.com/hubfs/is-hubspot-worth-it.jpg)](https://www.illumine8.com/blog/is-hubspot-agency-worth-it)

##### [Is HubSpot worth it?](https://www.illumine8.com/blog/is-hubspot-agency-worth-it)

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[![Featured_Image](https://www.illumine8.com/hubfs/hs-agency-partner-blog.jpg)](https://www.illumine8.com/blog/5-tips-for-evaluating-a-hubspot-agency-partner)

##### [5 tips for evaluating a HubSpot Agency Partner](https://www.illumine8.com/blog/5-tips-for-evaluating-a-hubspot-agency-partner)

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[![Featured_Image](https://www.illumine8.com/hubfs/marketing-qa-fonts.jpg)](https://www.illumine8.com/blog/marketing-monday-font-advice-for-graphic-design)

##### [Marketing Monday Q&A: Font advice for graphic design | i8 Blog](https://www.illumine8.com/blog/marketing-monday-font-advice-for-graphic-design)

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[![Featured_Image](https://www.illumine8.com/hubfs/christina-i8-blog.jpg)](https://www.illumine8.com/blog/monday-marketing-business-growing-pains)

##### [Monday Marketing Q&A: Business growing pains as an entrepreneur](https://www.illumine8.com/blog/monday-marketing-business-growing-pains)

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[![Featured_Image](https://www.illumine8.com/hubfs/kelly-internship-blog.jpg)](https://www.illumine8.com/blog/kelly-jacobsons-illumine8-marketing-internship-story)

##### [Kelly Jacobson's Illumine8 marketing internship story](https://www.illumine8.com/blog/kelly-jacobsons-illumine8-marketing-internship-story)

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[![Featured_Image](https://www.illumine8.com/hubfs/entreprenuer-blog.jpg)](https://www.illumine8.com/blog/five-lessons-learned-after-years-in-marketing)

##### [5 lessons learned after 5 years in business](https://www.illumine8.com/blog/five-lessons-learned-after-years-in-marketing)

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[![Featured_Image](https://www.illumine8.com/hubfs/marketing-planning-contractors.jpg)](https://www.illumine8.com/blog/6-marketing-planning-tips-for-contractors)

##### [6 marketing planning tips for contractors](https://www.illumine8.com/blog/6-marketing-planning-tips-for-contractors)

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[![Featured_Image](https://www.illumine8.com/hubfs/Steel-and-Aluminum-Tariffs-Impact-on-Construction-and-Related-Industries.jpg)](https://www.illumine8.com/blog/2018-steel-tariffs-and-trade-policies-how-they-will-disrupt-construction-industries)

##### [How the 2018 Steel Tariffs Will Disrupt Construction Industries | i8 Blog](https://www.illumine8.com/blog/2018-steel-tariffs-and-trade-policies-how-they-will-disrupt-construction-industries)

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[![Featured_Image](https://www.illumine8.com/hubfs/i8-qa-blog.jpg)](https://www.illumine8.com/blog/marketing-monday-real-estate-edition)

##### [Marketing Monday Q&A: Real estate edition](https://www.illumine8.com/blog/marketing-monday-real-estate-edition)

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[![Featured_Image](https://www.illumine8.com/hubfs/account-based-marketing.jpg)](https://www.illumine8.com/blog/what-is-account-based-marketing-or-abm)

##### [What is account-based marketing or ABM?](https://www.illumine8.com/blog/what-is-account-based-marketing-or-abm)

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[![Featured_Image](https://www.illumine8.com/hubfs/sales-kpis.jpg)](https://www.illumine8.com/blog/5-sales-kpis-you-should-start-tracking-right-now)

##### [5 sales KPIs you should start tracking right now](https://www.illumine8.com/blog/5-sales-kpis-you-should-start-tracking-right-now)

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[![Featured_Image](https://www.illumine8.com/hubfs/content-marketing.jpg)](https://www.illumine8.com/blog/content-marketing-101-what-is-content-marketing)

##### [Content marketing 101](https://www.illumine8.com/blog/content-marketing-101-what-is-content-marketing)

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[![Featured_Image](https://www.illumine8.com/hubfs/kpi-graph.jpg)](https://www.illumine8.com/blog/what-are-kpis-key-performance-indicators-best-practices)

##### [What are KPIs Best Practices? | i8 Blog](https://www.illumine8.com/blog/what-are-kpis-key-performance-indicators-best-practices)

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[![Featured_Image](https://www.illumine8.com/hubfs/sales-enablement-personas-featured.jpg)](https://www.illumine8.com/blog/what-is-sales-enablement)

##### [What is sales enablement?](https://www.illumine8.com/blog/what-is-sales-enablement)

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[![Featured_Image](https://www.illumine8.com/hubfs/kpis-blog.jpg)](https://www.illumine8.com/blog/making-sense-of-inbound-marketing-kpis-key-metrics-to-watch)

##### [Making sense of inbound marketing KPIs: Key metrics to watch](https://www.illumine8.com/blog/making-sense-of-inbound-marketing-kpis-key-metrics-to-watch)

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[![Featured_Image](https://www.illumine8.com/hubfs/after-hours-super-bowl-winners-losers.jpg)](https://www.illumine8.com/blog/illumine8-after-hours-super-bowl-commercials-winners-and-losers)

##### [Illumine8 After Hours: Super Bowl commercial winners & losers](https://www.illumine8.com/blog/illumine8-after-hours-super-bowl-commercials-winners-and-losers)

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[![Featured_Image](https://www.illumine8.com/hubfs/marketing-monday-chrome.jpg)](https://www.illumine8.com/blog/marketing-monday-google-chrome-update)

##### [Marketing Monday Q&A: Google Chrome update](https://www.illumine8.com/blog/marketing-monday-google-chrome-update)

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[![Featured_Image](https://www.illumine8.com/hubfs/millennial-homebuyers.jpg)](https://www.illumine8.com/blog/what-millennial-home-buyers-want-in-new-construction-homes)

##### [What millennial home buyers want in new construction homes](https://www.illumine8.com/blog/what-millennial-home-buyers-want-in-new-construction-homes)

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[![Featured_Image](https://www.illumine8.com/hubfs/home-construction-flooding.jpg)](https://www.illumine8.com/blog/natural-disasters-fuel-opportunity-for-contractor-marketing)

##### [Natural disasters fuel opportunity for contractor marketing](https://www.illumine8.com/blog/natural-disasters-fuel-opportunity-for-contractor-marketing)

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[![Featured_Image](https://www.illumine8.com/hubfs/marketing-qa-landing-pages.jpg)](https://www.illumine8.com/blog/marketing-monday-email-all-about-landing-pages)

##### [Marketing Monday Q&A: All about landing pages](https://www.illumine8.com/blog/marketing-monday-email-all-about-landing-pages)

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[![Featured_Image](https://www.illumine8.com/hubfs/demand-generation-queue.jpg)](https://www.illumine8.com/blog/what-is-demand-generation)

##### [What is demand generation?](https://www.illumine8.com/blog/what-is-demand-generation)

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[![Featured_Image](https://www.illumine8.com/hubfs/home-renovations-1.jpg)](https://www.illumine8.com/blog/with-remodeling-spending-on-the-rise-is-your-construction-firm-ready)

##### [With remodeling spending on the rise is your construction firm ready?](https://www.illumine8.com/blog/with-remodeling-spending-on-the-rise-is-your-construction-firm-ready)

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[![Featured_Image](https://www.illumine8.com/hubfs/after-hours-super-bowl-1.jpg)](https://www.illumine8.com/blog/illumine8-after-hours-best-super-bowl-commercials)

##### [Illumine8 After Hours: Best Super Bowl commercials](https://www.illumine8.com/blog/illumine8-after-hours-best-super-bowl-commercials)

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[![Featured_Image](https://www.illumine8.com/hubfs/Illumine8-Blog-Personas-market-segmentation.jpg)](https://www.illumine8.com/blog/personas-market-segmentation-for-your-building-industry-business)

##### [Personas & market segmentation for your building industry business](https://www.illumine8.com/blog/personas-market-segmentation-for-your-building-industry-business)

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[![Featured_Image](https://www.illumine8.com/hubfs/IBS-2023_Trends.jpg)](https://www.illumine8.com/blog/5-key-trends-for-the-homebuilding-industry-for-2018)

##### [5 key operations team trends to watch for at the 2023 IBS Las Vegas](https://www.illumine8.com/blog/5-key-trends-for-the-homebuilding-industry-for-2018)

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[![Featured_Image](https://www.illumine8.com/hubfs/personas.jpg)](https://www.illumine8.com/blog/what-are-personas)

##### [What are personas?](https://www.illumine8.com/blog/what-are-personas)

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[![Featured_Image](https://www.illumine8.com/hubfs/inbound-magnets.jpg)](https://www.illumine8.com/blog/what-is-inbound-marketing)

##### [What is inbound marketing?](https://www.illumine8.com/blog/what-is-inbound-marketing)

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[![Featured_Image](https://www.illumine8.com/hubfs/after-hours-camera-blog.jpg)](https://www.illumine8.com/blog/illumine8-after-hours-best-cameras-for-marketers)

##### [llumine8 After Hours: Best cameras for marketers](https://www.illumine8.com/blog/illumine8-after-hours-best-cameras-for-marketers)

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[![Featured_Image](https://www.illumine8.com/hubfs/photo-editing.jpg)](https://www.illumine8.com/blog/photo-editing-cheat-sheet-for-inbound-marketers)

##### [Photo editing cheat sheet for inbound marketers](https://www.illumine8.com/blog/photo-editing-cheat-sheet-for-inbound-marketers)

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[![Featured_Image](https://www.illumine8.com/hubfs/ibs-show-blog.jpg)](https://www.illumine8.com/blog/ibs-and-kbis-recap-trends-to-watch-in-the-building-industry)

##### [IBS and KBIS recap: Trends to watch in the building industry](https://www.illumine8.com/blog/ibs-and-kbis-recap-trends-to-watch-in-the-building-industry)

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[![Featured_Image](https://www.illumine8.com/hubfs/2018-predictions-blog.jpg)](https://www.illumine8.com/blog/illumine8-after-hours-predictions-for-2018)

##### [Illumine8 After Hours recap: Predictions for 2018](https://www.illumine8.com/blog/illumine8-after-hours-predictions-for-2018)

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[![Featured_Image](https://www.illumine8.com/hubfs/images/marketing-photography.jpg)](https://www.illumine8.com/blog/4-tips-for-taking-effective-marketing-photos)

##### [4 tips for taking effective marketing photos](https://www.illumine8.com/blog/4-tips-for-taking-effective-marketing-photos)

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[![Featured_Image](https://www.illumine8.com/hubfs/2017-recap-blog.jpg)](https://www.illumine8.com/blog/illumine8-after-hours-the-best-and-worst-of-2017)

##### [Illumine8 After Hours recap: The best (and worst) of 2017](https://www.illumine8.com/blog/illumine8-after-hours-the-best-and-worst-of-2017)

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[![Featured_Image](https://www.illumine8.com/hubfs/images/bad-review.jpg)](https://www.illumine8.com/blog/quick-guide-to-managing-your-brands-social-media-reputation)

##### [Quick guide to managing your brand's social media reputation | i8 Blog](https://www.illumine8.com/blog/quick-guide-to-managing-your-brands-social-media-reputation)

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[![Featured_Image](https://www.illumine8.com/hubfs/images/pantone-color-of-the-year-2018.jpg)](https://www.illumine8.com/blog/pantone-color-of-the-year-ultra-violet)

##### [2018 Pantone Color of the Year: Ultra Violet](https://www.illumine8.com/blog/pantone-color-of-the-year-ultra-violet)

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[![Featured_Image](https://www.illumine8.com/hubfs/email-qa-blog.jpg)](https://www.illumine8.com/blog/marketing-monday-email-marketing-is-email-dead)

##### [Marketing Monday Q&A: Email Marketing](https://www.illumine8.com/blog/marketing-monday-email-marketing-is-email-dead)

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