i8 Blog

Creative, marketing, and development resources at your fingertips.

Posts by

Liam Redding

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How to grow your business by marketing with a beginner’s mindset
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Your sales enablement flight plan for growing revenue
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How CEOs make time to create that “unexpected leap forward”
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Why strategies won't save your business. But frameworks will.
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Summer slow-down? What the trends tell us about the August slump
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Six transformative books for every business leader
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Five steps to a better sales strategy
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Why new technology implementations are a game of poker
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How to fail perfectly in business
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What basketball can teach you about employee retention
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Changes to third-party cookie use on Google and what it means for your Google ads
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How family businesses can build sales automation
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Why your business doesn’t have competitors
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Race to RevOps
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The fluidity of business
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Revolutionary trends that will define 2021 for generations
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How to survive a pandemic and other tripwires in 2021
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Introduction To Digital Transformation
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Death to discounts
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Bridging the gap between passion and profit in your business
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Coaching business performance in the next normal
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Embracing uncertainty
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Leveraging failure to grow a business
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Creating growth within your team
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How your family-owned businesses can grow its social media following
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Building creative thinking in the workplace
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Illumine8 wins gold Communicator Award for website design
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Illumine8 wins two silver Communicator Awards
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Company milestones: Branding longevity with anniversary logo design
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Building the 100-year company
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Stripping your business to prepare for the new normal
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How to develop a sound segmentation, targeting and positioning model
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How to strategically pivot your business during challenging times
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How to build your target audience to improve marketing segmentation
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Adapting to generational change
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Improving customer experience by executing internal marketing strategy
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Internal marketing tips to increase employee retention, productivity
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Illumine8 recognized for coveted Summit Emerging Media Award
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Talent attraction and retention key to Illumine8's continued success
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2020 family business trends
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Illumine8 wins silver W³ award for web design
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Illumine8 wins platinum award for print media in global competition
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Illumine8 earns two international digital media awards
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Spotting a fake
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Growth strategies for family businesses
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Illumine8 presented silver Davey Award for Lion & Dove logo design
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Embracing AI in small businesses
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How customer service differs from the customer experience
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Illumine8 completes coveted Goldman Sachs 10,000 Small Businesses program
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Customers must remain at the heart of your branding strategy
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Top ten 2020 digital transformation trends
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Five key characteristics of generational family businesses
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How customer churn impacts your bottom line over the long term
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Shareholder vs. society: Defining your business’s changing role
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How to leverage content marketing storytelling for family businesses
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Customer satisfaction KPIs you need to implement now
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Starting your day right for success
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How high performing businesses leverage internal marketing
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Profitable negative reviews? Womply survey proves surprising correlation
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Digital transformation success driven by culture not tech
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A decade’s journey from employee to entrepreneur and why 90% of founders never look back
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Brand New Illumine8
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Mid-Year Review Critical to Sustainable Business Success
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California’s Consumer Privacy Act Brings GDPR-Like Privacy Regulations to the U.S.
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Illumine8 Wins Two 2019 dotCOMM Website Awards
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Illumine8 Team Wins Two 2019 Summit Creative Awards
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How increased data breach concerns have led to the death of cookie tracking
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DMN Names Illumine8 CMO, Christina May, a 2019 40UNDER40 Winner
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What to know about anxious customers and their effect on customer service
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How to create and execute an effective business strategy
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3 key differences between outbound and inbound sales
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4 sales strategies better than cold calling
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Illumine8 wins multiple international marketing awards
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How to build a sales pipeline
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How to build your first sales team
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5 ways to improve your sales closing rates
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How to create a lead scoring model for your business
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When generating more leads is not the answer
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Business development trends for 2019
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5 signs you need a sales enablement program
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Marketing’s role in surveillance economics
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Signs you need to hire a sales enablement consultant
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How sales enablement improves your bottom line
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When you love your business to death
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Five B2B marketing trends to watch in 2019 and beyond
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How to justify investment in internal marketing to key influencers
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Why internal marketing should matter to your business
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How to optimize your sales process
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Sales enablement best practices
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How to put your net promoter score (NPS) into action
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Why internal marketing is important and how to get started
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The content king is dead
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What's the difference between customer service and experience?
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4 critical customer experience key performance indicators
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4 key components of a strong customer experience strategy
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How to win the customer experience and fortify your brand
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Illumine8 Wins Two Gold MarCom Awards
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Does your business need to be on Yelp?
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Are you leasing your website?
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Illumine8 wins silver Davey Award
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How to create your first formal marketing budget
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What businesses need to know about impending Google+ shutdown
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What's the 80/20 rule and how can it help your business?
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Why customer service bots should be considered by all businesses
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What is OKR? A brief history.
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Accounting terms glossary, A To G
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How to prepare your data for a new CRM
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4 marketing tips for "boring" businesses
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High timber prices continue to have significant impact on construction industry
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The best content marketing tools ever
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The five best logos in downtown Frederick
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5 grammar rules you should never break in content marketing
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Marketing tips for Property Managers: how to leverage amenities
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5 super-easy social media strategies for metal shops and fabricators
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Illumine8 wins two dotComm awards
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3 reasons established IT companies could be in trouble
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Why renewable energy marketing should move beyond green
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E-commerce continues emergence as game changer for manufacturers
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3 lessons contractors can learn from dirty jobs
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5 reasons your remodeling website needs a remodel
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How contractor website redesigns can increase business
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Illumine8 Wins Bronze Summit Creative Award
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How secret shopping can help customer service performance
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What is a customer effort score or CES?
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The 3 biggest red flags when considering a website redesign
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What is a net promoter score?
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What is the new HubSpot Service Hub?
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The rise of the email course
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Top 5 new digital customer service trends
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The 6 best beer can designs in the Mid-Atlantic
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Improve your design in 5 minutes with these 5 tips
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Tips for great customer service in the digital age
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PR communication strategies to turn NIMBYs into promoters
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5 things we learned at HubSpot Partner Day you must know
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Illumine8 wins communicator award of distinction
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How to create a business Facebook page
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10 social media accounts every marketer should follow
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Illumine8 wins gold Hermes creative award
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Monday marketing Q&A: Video marketing
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Start making Facebook videos today with these 3 apps
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4 tips for tracking real estate marketing ROI
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YouTube SEO demystified: How to get more views on your videos
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5 ways to leverage National Remodelers Month
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How to improve your online reviews in 7 days
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How to get your press releases published in seconds
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What is integrated public relations?
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Monday Marketing Q&A: Social media's role in public relations
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Is HubSpot worth it?
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5 tips for evaluating a HubSpot Agency Partner
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Marketing Monday Q&A: Font advice for graphic design
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Monday Marketing Q&A: Business growing pains as an entrepreneur
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Kelly Jacobson's Illumine8 marketing internship story
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5 lessons learned after 5 years in business
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6 marketing planning tips for contractors
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Font Madness: Championship
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Marketing ideas for roofers: 4 sways to win more business
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Font Madness: Final Four
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How the 2018 steel tariffs will disrupt construction industries
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Marketing Monday Q&A: Real estate edition
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Font Madness: Elite Eight
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Font Madness: Sweet Sixteen
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What is account-based marketing or ABM?
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Font Madness: Second Round (Handwriting & Decorative Regions)
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5 key website KPIs to track with Google Analytics
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Font Madness: Second Round (Sans-Serif & Serif Regions)
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Font Madness: First Round (Decorative Region)
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Font Madness: First Round (Handwriting Region)
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Font Madness: First Round (Serif Region)
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5 sales KPIs you should start tracking right now
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Font Madness: First Round (Sans-Serif Region)
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Content marketing 101
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What are KPIs?
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What is sales enablement?
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Making sense of inbound marketing KPIs: Key metrics to watch
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Illumine8 After Hours: Super Bowl commercial winners & losers
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Marketing Monday Q&A: Google Chrome update
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What millennial home buyers want in new construction homes
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Natural disasters fuel opportunity for contractor marketing
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Marketing Monday Q&A: All about landing pages
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What is demand generation?
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With remodeling spending on the rise is your construction firm ready?
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Illumine8 After Hours: Best Super Bowl commercials
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What's the difference between personas and market segmentation?
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5 key trends for the homebuilding industry in 2018
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What are personas?
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What is inbound marketing?
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llumine8 After Hours: Best cameras for marketers
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Photo editing cheat sheet for inbound marketers
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IBS and KBIS recap: Trends to watch in the building industry
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Illumine8 After Hours recap: Predictions for 2018
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4 tips for taking effective marketing photos
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Illumine8 After Hours recap: The best (and worst) of 2017
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Quick guide to managing your brand's social media reputation
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2018 Pantone Color of the Year: Ultra Violet
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Marketing Monday Q&A: Email Marketing
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Illumine8 After Hours Recap: Client gifts edition
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Marketing Monday Q&A: Website design solutions
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Happy Thanksgiving!
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Illumine8 After Hours Recap: Macy's Thanksgiving Parade Edition
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Marketing Monday Q&A: Productivity Edition
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Illumine8 After Hours Recap: On location, McClintock Distilling
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Marketing Monday Q&A: Marketing insights and holiday campaign ideas
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Marketing Monday Q&A: Entrepreneurs and brand mascots
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Illumine8 After Hours Recap: Alexa vs. Google vs. Siri
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Marketing Monday Q&A: Social media special
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INBOUND 2017: What’s new at HubSpot?
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How to create 108 content ideas in under an hour
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Illumine8 After Hours Recap: Great American Beer Festival
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Marketing Monday Q&A with Illumine8's CEO, Christina May
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3 things Illumine8 learned at INBOUND
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Illumine8 After Hours Recap: iPhone X Edition
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HubSpot INBOUND conference 2017 preview
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Illumine8 After Hours recap: Pantone color or nail polish color?
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How hiring liberal arts majors in the digital age can benefit business
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Vote Illumine8 for Frederick News Post's Best of the Best, 2017
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The 9 greatest license plate designs that don't exist (yet)
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6 best practices for press releases
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Tips for effectively rolling out your new brand
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Illumine8 After Hours recap: Guess if it's gluten
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4 signs your business needs to rebrand
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Marketing Monday Q&A with Christina May: Eyes, ears and a dragon
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Overlooked, quick win resources for PR and marketing content
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How HARO makes your public relations efforts worthwhile
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I8 After Hours recap: Belhaven Wee Heavy wins International Beer Day
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5 tips for creating and maintaining a LinkedIn for your business

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