Our Approach

It's common for businesses in growth mode to struggle with implementing consistent marketing, sales, customer service, and business development processes. It can seem like only a small fraction of your great marketing and demand generation initiatives get executed.

If you're exhausted by your ideas and initiatives going dark, it's time to step into the light.

We can deliver the framework you need to execute efficiently quarter after quarter, year after year. Here's how we'll deliver to your organization:

1

Listen & Assess

We invest time and care to understand your culture, brand, operations, competitors, and your short and long term goals. We listen, research, and assess thoroughly, building a solid foundation upon which to build your marketing infrastructure.

  • Team interviews
  • Marketing research
  • Marketing and Brand Assessment Report
  • KPI Assessment and Quick Win Report

2

Plan & Build

With a strong foundation in place, we create a blueprint for succes and begin to build the design, technical and content materials which are critical for reaching your goals.

Marketing

  • Marketing strategy and tactical calendar
  • Design creative
  • Website design & optimization
  • Tach stack, migration & CRM segmentation
  • Social media branding
  • Content development

Sales Enablement

  • Sales training
  • Reporting processes
  • Service level agreements
  • Automation

Customer Retention

  • Defining pain points
  • Building relationships
  • Brand reputation management
  • Customer satisfaction monitoring
  • Customer delight campaigns

3

Execute & Grow

Together, we defeat failure to launch with skillful, efficient execution. Websites go live, campaigns reach audiences, blogs get read, buttons get clicked, and growth actually starts happening.

Marketing

  • Websites launch
  • Campaigns go live
  • Social media flows
  • Blog posts

Sales Enablement

  • Leads convert
  • Leads are nurtured
  • Pipelines are build
  • Sales forecasting is made possible

Customer Retention

  • Customer database grows
  • Brand interactions are monitored
  • Customer service improves
  • Customers report better experiences

4

Measure & Improve

Your marketing is now generating crazy amounts of data. Lucky for you, at Illumine8 we're all about numbers. We dive intoo the statistics and determine how we can improve results and reallocate dollars to make success a reality.

  • Results tracting
  • Results reporting
  • Data analysis
  • Real-time adjustments
  • Maximized return-on-investment

Ready to get started?

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