Dramatic Traffic Surge & Big Win Post Launch

New Website Increases Traffic, Sets Stage for Company “First”

Kaempf & Harris, located in Frederick, Maryland, handles commercial, industrial and institutional sheet metal fabrication projects of any size, including design/build, plan and spec and custom design solutions.

Kaempf & Harris partnered with Illumine8 Marketing & PR to develop and design a new website that would enhance the organization’s thought leadership position, generate new leads and build a flexible platform for offering an online catalogue of products.

Kaempf & Harris partnered with Illumine8 Marketing & PR to develop and design a new website that would enhance the organization’s thought leadership position, generate new leads and build a flexible platform for offering an online catalogue of products.

2170%

Increase in Web Traffic in 6 Months

45

Days from Start to Launch

First

International Client

The challenge

The biggest challenge facing the Kaempf & Harris website project was a compressed timeline. For a variety of complex market factors, the new website needed to be launched within a 45-day window.

Illumine8 Services:

The Illumine8 web design team worked on a tight deadline to deliver Kaempf and Harris with a performance-focused website quickly.
Copywriting & Content Development

Content was developed specifically for Kaempf and Harris' audience for use both in print and online.

See Our Approach
Illumine8 developed a conversion-first strategy to build Kaempf and Harris' contact database on industry thought-leadership
Website Design and Development

The Illumine8 web design team worked on a tight deadline to deliver a performance-focused website quickly.

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Marketing Strategy

The website project was a component of a comprehensive marketing strategy that focused on a variety of KPI's.

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The Process

The Illumine8 team conducted in-depth discovery sessions with the Kaempf & Harris core team to identify their website pain points and goals. The Illumine8 team then constructed a detailed site map, outlining the optimal navigation flow, core functionalities, image and CTA placement.

Once Kaempf & Harris approved the site map, development, design & content creation commenced. To meet the compressed timeline, Illumine8 identified process efficiencies and remained agile while preserving the high quality of the end product.

Illumine8 Marketing and PR Helped Kaempf and Harris create a website that reflected their values of quality and workmanship.

Results

The website launch resulted in an immediate increase in traffic and a dramatic increase in lead generation within the first 6 months. Within two days of the launch, Kaempf & Harris received their first international lead from Switzerland, which later became the organization's first international partnership.

15% increase organic search traffic

15% increase organic search traffic

15% increase organic search traffic

15% increase organic search traffic

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