A Client Growth Success Story: Ryan Homes at Brunswick Crossing

Collaboration Yields Remarkable Sales Turnaround

In January 2015, Ryan Homes, a leading national builder, engaged Illumine8 Marketing & PR to develop an Inbound marketing strategy to improve Brunswick Crossing’s sales.

The collaboration resulted in a remarkable sales turnaround that transformed Brunswick Crossing into one of the top 5 highest selling communities in Maryland.
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Doubled

Website Traffic

300%

Increase in Lead Generation

50+

New Customers

The challenge

The Illumine8 and Brunswick Crossing collaboration faced three primary challenges. First, the partnership faced a compressed delivery timeline with a five month window for relaunching the marketing program. Second, marketing efforts had been dormant and sales were in a lull. And finally, the Brunswick Crossing website was older and lacking the marketing tools needed to capture, track and convert leads.

Illumine8 is a great asset for Ryan Homes at Brunswick Crossing. Their integrated marketing strategy continues to produce a steady stream of qualified home buying prospects for our organization. With their team handling the marketing program management and promotional heavy-lifting, our sales team has been freed to do what they do best---matching buyers to their dream homes while providing outstanding customer service.

-Mike Pilch, Sales & Marketing Manager, NVR Inc./Ryan Homes at Brunswick Crossing

Illumine8 Services:

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Content Development

The Illumine8 team developed custom content across a variety of mediums and platforms to spread Ryan Homes' message online.

See Our Approach
Sales Consulting
Rebranding and Messaging

Illumine8 used their expertise to build a lead-generating marketing strategy that breathed new life into the community's sales efforts.

See Our Approach
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Sales Consulting

The Ryan Homes sales team had a proven pipeline strategy, and Illumine8 helped integrate marketing efforts to create a seamless experience for buyers.

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The Process

To learn how the process unfolded, read the full case study for more details.

Learn How We Did It

Learn how Illumine8 reignited home sales for Ryan Homes at Brunswick Crossing

Results

The collaboration resulted in a 202% increase in lead generation. In addition, the systematic content campaign yielded a 138% increase in web traffic, represented by a significant jump from 11,591 visits in 2015 to 16,003 in 2016. Moreover, the email newsletter initiative enjoyed a 42.8% open rate and a strong click through rate of 14.35%

15% increase organic search traffic

15% increase organic search traffic

15% increase organic search traffic

15% increase organic search traffic

Read The Full Case Study

Learn How We Did It